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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries

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Digital Strategies in the Pharmaceutical Industry (Hardcover, 2003 ed.) Loot Price: R1,539
Discovery Miles 15 390
Repayment Terms: R144 pm x 12*
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Digital Strategies in the Pharmaceutical Industry (Hardcover, 2003 ed.): L. Lerer, M. Piper

Digital Strategies in the Pharmaceutical Industry (Hardcover, 2003 ed.)

L. Lerer, M. Piper

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Loot Price R1,539 Discovery Miles 15 390 | Repayment Terms: R144 pm x 12*

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This book is a comprehensive review of the current state of digital innovation, Internet activity, and e-business in the life sciences arena and a practical guide for managers planning, developing, and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

General

Imprint: Palgrave Macmillan
Country of origin: United States
Release date: 2003
First published: 2003
Authors: L. Lerer • M. Piper
Dimensions: 235 x 155 x 20mm (L x W x T)
Format: Hardcover
Pages: 239
Edition: 2003 ed.
ISBN-13: 978-1-4039-0379-2
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries
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LSN: 1-4039-0379-4
Barcode: 9781403903792

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