Digital Strategies in the Pharmaceutical Industry (Hardcover, 2003 ed.)

This book is a comprehensive review of the current state of digital innovation, Internet activity, and e-business in the life sciences arena and a practical guide for managers planning, developing, and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

General

Imprint:	Palgrave Macmillan
Country of origin:	United States
Release date:	2003
First published:	2003
Authors:	L. Lerer • M. Piper
Dimensions:	235 x 155 x 20mm (L x W x T)
Format:	Hardcover
Pages:	239
Edition:	2003 ed.
ISBN-13:	978-1-4039-0379-2
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries
LSN:	1-4039-0379-4
Barcode:	9781403903792

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