When four young friends went on a drinking holiday to Ireland in March 1971, they had no idea that their idle notion of starting a campaign to push for better beer choice would capture the public mood and grow into Europe's biggest single-issue consumer movement. In its landmark 50th year, CAMRA celebrates how a group of beer lovers turned an industry on its head, saved this country's unique beer style, for and became the voice of the beer, cider and perry consumer.