When four young friends went on a drinking holiday to Ireland in
March 1971, they had no idea that their idle notion of starting a
campaign to push for better beer choice would capture the public
mood and grow into Europe's biggest single-issue consumer movement.
In its landmark 50th year, CAMRA celebrates how a group of beer
lovers turned an industry on its head, saved this country's unique
beer style, for and became the voice of the beer, cider and perry
consumer.
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