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Showing 1 - 4 of 4 matches in All Departments

Research in Technical Communication (Hardcover): Laura J. Gurak, Mary M Lay Research in Technical Communication (Hardcover)
Laura J. Gurak, Mary M Lay
R2,703 Discovery Miles 27 030 Ships in 10 - 15 working days

The purpose of this cutting-edge collection of essays is threefold: first, it presents the principles of data collection and interpretation or the methodological distinctions of a particular method appropriate to technical communication research. Second, it discusses the foundational principles of the methodologies given the primary discipline in which they were created and applied. Finally, it reflects upon the process of importing and employing these methodologies into the research field of technical communication, and on how technical communication research has contributed to the development and application of these methodologies.

Written by many noted scholars in the field and presenting a wide range of research methods, "Research in Technical Communication" combines theory and practice. Both technical communicators and industry researchers who want to learn more about workplace research and methodologies will find it invaluable, as will beginning and advanced scholars, who will find much that is useful in its variety of subjects.

The State of Rhetoric of Science and Technology - A Special Issue of Technical Communication Quarterly (Paperback, 2005 Ed.):... The State of Rhetoric of Science and Technology - A Special Issue of Technical Communication Quarterly (Paperback, 2005 Ed.)
Alan G. Gross, Laura J. Gurak
R1,251 Discovery Miles 12 510 Ships in 12 - 17 working days

The ubiquity of the Internet and digital technology has changed the sites of rhetorical discourse and inquiry, as well as the methods by which such analyses are performed. This special issue discusses the state of rhetoric of science and technology at the beginning of the twenty-first century. While many books connecting rhetorical theory to the Internet have paved the way for more refined and insightful studies of online communication, the articles here serve as a reflective moment, an opportunity to consider thoughtful statements from those who have published and been influential in the field.

Cyberliteracy - Navigating the Internet with Awareness (Paperback, New Ed): Laura J. Gurak Cyberliteracy - Navigating the Internet with Awareness (Paperback, New Ed)
Laura J. Gurak
R933 Discovery Miles 9 330 Ships in 10 - 15 working days

The Internet has changed our social spaces, our political and social realities, our use of language, and the way we communicate, all with breathtaking speed. Almost everyone who deals with the Internet and the new world of cyberspace communication at times feels bewildered, dismayed, or even infuriated. In this clear and helpful book, computer communications scholar Laura J. Gurak takes a close look at the critical issues of online communication and discusses how to become literate in the new mass medium of our era. In cyberspace, Gurak shows us, literacy means much more than knowing how to read. Cyberliteracy means being able to sort fact from fiction, to detect extremism from reasonable debate, and to identify gender bias, commercialism, imitation, parody, and other aspects of written language that are problematic in online communication. Active reading skills are essential in cyberspace, where hoaxes abound, advertising masquerades as product information, privacy is often compromised, and web pages and e-mail messages distort the truth. Gurak analyzes the new language of the Internet, explaining how to prepare for its discourse and protect oneself from its hazards. This book will appeal to anyone with an interest in the impact of the Internet on the practices of reading and writing and on our culture in general.

Persuasion and Privacy in Cyberspace - The Online Protests over Lotus MarketPlace and the Clipper Chip (Paperback, New Ed):... Persuasion and Privacy in Cyberspace - The Online Protests over Lotus MarketPlace and the Clipper Chip (Paperback, New Ed)
Laura J. Gurak
R691 Discovery Miles 6 910 Ships in 10 - 15 working days

What happens when the Internet is used as a forum for public debate? Does the speed and power of computer-mediated communication foster democratic discourse and protest? This fascinating book examines two examples of social action on the Internet-the organized protests against Lotus MarketPlace and the Clipper chip-in order to evaluate the impact of the net on our social and political life. In 1990, Lotus Development Corporation announced the forthcoming production of a direct-mail marketing database that would contain the names, addresses, and spending habits of 120 million American consumers. A grassroots outcry on the Internet resulted in a decision by Lotus to cancel the project. In 1994, the U.S. government proposed a new encryption standard called the Clipper chip, which, for the purposes of national security, could decrypt any message on any telephone in which it was installed. This encryption standard was implemented, despite opposition in the form of an online petition of more than 40,000 signatures. Laura J. Gurak tells the full stories of these protests, analyzes the resulting rhetoric and the reasons for the different outcomes, considers positive and negative aspects of computer-mediated communication, and challenges claims about cyberspace as a bastion of free speech by pointing out problems of access, structure, and gender bias on the Internet. In addition, since both cases involved technologies that raised concerns about the right to privacy on the Internet, she discusses issues of privacy in cyberspace.

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