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Praise for "How to Sell at Margins Higher Than Your Competitor" "This is the complete book for both new and experienced
salespeople and business owners to learn and re-learn the
essentials for success. How to Sell at Margins Higher Than Your
Competitors emphasizes the pricing strategies and tactics to
increase the market share and profits of any organization. This is
a book that is as important to presidents as it is to
salespeople." "As the largest service provider in our industry, we have a
significant market advantage. However, we constantly walk the
pricing tightrope because, as this book so clearly states,
'business is a game of margins . . . not a game of volume!'" "If you live and die on price, this book could be your only
lifeline." "How to Sell at Margins Higher Than Your Competitors
successfully illustrates profitable sales truths to assist us in
selling for maximum return. This book's well-researched, logical,
and affirming words validate the simple fact that as a premium
company we deserve premium margins. So, while our competitors
reduce or match prices out of fear and scarcity, our managers,
thanks to this powerful sales tool, can continue quoting and
closing with profitable confidence." "I learned a long time ago that it is pretty difficult to
control what my competitors will do, but we must control what we
do--like maintaining margins. This book is a 'wow!' that will help
my salesmen crack bad habits. Salesorganizations should design
their entire training programs around the content in this
book." "This energizing book is the 'right stuff' for every sales
force. It should be a required study for every executive and sales
professional who seeks to be successful."
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