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Stadia Naming Rights in Sport (Hardcover): Leah Gillooly, Terry Eddy, Dominic Medway Stadia Naming Rights in Sport (Hardcover)
Leah Gillooly, Terry Eddy, Dominic Medway
R1,564 Discovery Miles 15 640
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Sole focus on naming rights sponsorship in sport Accessible and concise language to attract undergraduate and practitioner audiences Translates key academic research and principles into 'need to know', practitioner-oriented content International focus through examples and case studies from a range of markets (not just USA) Coverage of naming rights sponsorship in professional and amateur sports settings

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