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Stadia Naming Rights in Sport (Hardcover) Loot Price: R1,478
Discovery Miles 14 780
Repayment Terms: R139 pm x 12*
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Stadia Naming Rights in Sport (Hardcover): Leah Gillooly, Terry Eddy, Dominic Medway

Stadia Naming Rights in Sport (Hardcover)

Leah Gillooly, Terry Eddy, Dominic Medway

Series: Sport Business Insights

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Loot Price R1,478 Discovery Miles 14 780 | Repayment Terms: R139 pm x 12*

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Sole focus on naming rights sponsorship in sport Accessible and concise language to attract undergraduate and practitioner audiences Translates key academic research and principles into 'need to know', practitioner-oriented content International focus through examples and case studies from a range of markets (not just USA) Coverage of naming rights sponsorship in professional and amateur sports settings

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Sport Business Insights
Release date: May 2022
First published: 2022
Authors: Leah Gillooly • Terry Eddy • Dominic Medway
Dimensions: 216 x 138 x 11mm (L x W x T)
Format: Hardcover
Pages: 80
ISBN-13: 978-0-367-63008-9
Categories: Books > Business & Economics > Economics > General
Books > Social sciences > Sociology, social studies > Social institutions > Leisure
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General
Books > Sport & Leisure > Sports & outdoor recreation > Sports training & coaching > General
LSN: 0-367-63008-7
Barcode: 9780367630089

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