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Dead Air - How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies... Dead Air - How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies (Paperback)
Lear David Lear
R358 R332 Discovery Miles 3 320 Save R26 (7%)
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Ships in 10 - 15 working days

EVER SINCE THE FEDERAL TELECOMMUNICATIONS ACT OF 1996 HUGE RADIO GROUPS HAVE TAKEN THEIR EYE OFF THE BALL IN SERVICING WHAT THEY CLAIMED WERE THEIR THREE MAIN CUSTOMER GROUPS:
1. THEIR LISTENERS
2. THEIR ADVERTISERS
3. THEIR EMPLOYEES

THIS IS THE JOURNEY OF ONE PERSON THROUGH THESE TRAGIC TIMES OF THE DEMISE OF A ONCE GREAT INDUSTRY

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