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Dead Air - How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies... Dead Air - How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies (Paperback)
Lear David Lear
R368 R312 Discovery Miles 3 120 Save R56 (15%)
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EVER SINCE THE FEDERAL TELECOMMUNICATIONS ACT OF 1996 HUGE RADIO GROUPS HAVE TAKEN THEIR EYE OFF THE BALL IN SERVICING WHAT THEY CLAIMED WERE THEIR THREE MAIN CUSTOMER GROUPS:
1. THEIR LISTENERS
2. THEIR ADVERTISERS
3. THEIR EMPLOYEES

THIS IS THE JOURNEY OF ONE PERSON THROUGH THESE TRAGIC TIMES OF THE DEMISE OF A ONCE GREAT INDUSTRY

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