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Dead Air - How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies (Paperback) Loot Price: R306
Discovery Miles 3 060
You Save: R24 (7%)
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Dead Air - How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies...

Dead Air - How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies (Paperback)

Lear David Lear

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List price R330 Loot Price R306 Discovery Miles 3 060 You Save R24 (7%)

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EVER SINCE THE FEDERAL TELECOMMUNICATIONS ACT OF 1996 HUGE RADIO GROUPS HAVE TAKEN THEIR EYE OFF THE BALL IN SERVICING WHAT THEY CLAIMED WERE THEIR THREE MAIN CUSTOMER GROUPS:
1. THEIR LISTENERS
2. THEIR ADVERTISERS
3. THEIR EMPLOYEES

THIS IS THE JOURNEY OF ONE PERSON THROUGH THESE TRAGIC TIMES OF THE DEMISE OF A ONCE GREAT INDUSTRY

General

Imprint: Iuniverse, Inc.
Country of origin: United States
Release date: March 2010
First published: March 2010
Authors: Lear David Lear
Dimensions: 203 x 127 x 8mm (L x W x T)
Format: Paperback - Trade
Pages: 156
ISBN-13: 978-1-4502-1694-4
Categories: Books > Language & Literature > Biography & autobiography > General
Books > Biography > General
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LSN: 1-4502-1694-3
Barcode: 9781450216944

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