This book, the first of its kind, brings together leading scholars from multiple perspectives in a serious dialogue about continuity and change in global media production and content. Looking at a wide swath of the world, these authors show the emergence of transnational collaboration in global television and film production across national borders that seem to transcend national cultures and identities. At the same time, traditional class analysis of such phenomena is reframed within the rise of myriad social movements for equality, democracy, human rights, and defense of the environment. What are the effects of media, local or global? Does the West continue to dominate or is cultural imperialism waning? With original chapters written by leading scholars from a variety of disciplines, this book will appeal to students and scholars interested in global media communication, cultural studies, and international political economy.

This book, the first of its kind, brings together leading scholars from multiple perspectives in a serious dialogue about continuity and change in global media production and content. Looking at a wide swath of the world, these authors show the emergence of transnational collaboration in global television and film production across national borders that seem to transcend national cultures and identities. At the same time, traditional class analysis of such phenomena is reframed within the rise of myriad social movements for equality, democracy, human rights, and defense of the environment. What are the effects of media, local or global? Does the West continue to dominate or is cultural imperialism waning? With original chapters written by leading scholars from a variety of disciplines, this book will appeal to students and scholars interested in global media communication, cultural studies, and international political economy.

The first book to track the shift in global media orientation from cultural imperialism to transnational norms, themes, and interests, thus contributing to the development of media theory and analysis. * Looks at the phenomenon of spectacle in global media productions in the context of diversity and transnationalism, tapping into contemporary themes worldwide. Covers the convergence of media production from China, Africa, Latin America, Europe and beyond, offering a truly global glimpse of an emerging universal culture. Offers student-friendly pedagogy including concept boxes, animation companies, film and television production lists, and more, adding to the instructor's resource base for a variety of courses.

The first book to track the shift in global media orientation from cultural imperialism to transnational norms, themes, and interests, thus contributing to the development of media theory and analysis. * Looks at the phenomenon of spectacle in global media productions in the context of diversity and transnationalism, tapping into contemporary themes worldwide. Covers the convergence of media production from China, Africa, Latin America, Europe and beyond, offering a truly global glimpse of an emerging universal culture. Offers student-friendly pedagogy including concept boxes, animation companies, film and television production lists, and more, adding to the instructor's resource base for a variety of courses.

Over the last two decades, military and authoritarian regimes in Latin America have receded as indigenous social movements and popular protests have demanded and won peaceful transitions to democratically-elected governments. Across the entire Southern hemisphere, democracy arose with a radical flourish, bringing dramatic changes in politics, education, civil society, and the media. Historically, revolution in Latin America has been depicted as civil war, violent conflict, and armed resistance, but recent social change has resulted from the political power of mass social movements reflected in elections and government policy change rather than guerrilla insurgencies. The Pink Tide investigates the relationship between media access and democracy, arguing that citizen participation in broadcasting is a primary indicator of the changed social relations of power in each country. Democracy has meaning only to the extent that citizens participate in discussion and decisions. This book demonstrates that participation in public communication is a prime ingredient in democratic action and citizen self-organization, a vital means for constructing new cultural practices and social norms.

This timely book presents a multifaceted look at war, media, and propaganda from international perspectives. Focusing on the media's role in global conflicts, prominent authors, journalists, scholars, and researchers provide an insightful overview of the impact of globalization on media practices. They examine the processes behind media coverage of war, sophisticated propaganda techniques, the dynamics of public opinion, and the effects on human affairs and communication. As the book moves through theoretical discussions to regional and national views, it explores cultural-political implications for the United States and other countries around the world, concluding with recommendations and solutions to key problems of media globalization.

The Media Globe is a multifaceted look at contemporary trends in media practices in regions beyond the United States, including Africa, Asia, Europe, the Middle East, Latin America, and Australia. A diverse group of respected scholars follows the emerging patterns in a variety of media worldwide, identifying the existing and developing issues and the potential impacts on democratic communication. They also assess the current tensions between ongoing global media practices and local or regional cultural norms. Using theoretical approaches such as 'glocalization,' hybridity, hegemony, cultural imperialism, and world-systems theory, the authors consider alternative scenarios for global communication that could better mesh with these cultural norms and practices. Given the rapid global consolidation of media and the resulting reform of its regulatory agencies, this reassessment is a timely and important read.

The Media Globe is a multifaceted look at contemporary trends in media practices in regions beyond the United States, including Africa, Asia, Europe, the Middle East, Latin America, and Australia. A diverse group of respected scholars follows the emerging patterns in a variety of media worldwide, identifying the existing and developing issues and the potential impacts on democratic communication. They also assess the current tensions between ongoing global media practices and local or regional cultural norms. Using theoretical approaches such as "glocalization," hybridity, hegemony, cultural imperialism, and world-systems theory, the authors consider alternative scenarios for global communication that could better mesh with these cultural norms and practices. Given the rapid global consolidation of media and the resulting reform of its regulatory agencies, this reassessment is a timely and important read.

There is a timely and urgent need for a reasoned dialogue reassessing how Marxism can advance the study of human communication and transform the social world in which it is embedded. Indeed, ongoing world-historical events -- including the vigorously organized market globalization, the corresponding insurgent global anticorporate movement, and the conflicts engendered by the U.S. invasion of Iraq -- have underscored the importance of a thorough critique of global capitalism and its telecommunication technologies and practices. This important new collection, featuring essays by leading scholars and practitioners, provides a much-needed overview and assessment of Marxism's significance to contemporary thinking in communication and media studies. Contributors demonstrate how a Marxist perspective can be usefully applied to specific case studies in communication, providing valuable insights and understandings that are not obtainable using other approaches.

How were the American people prepared for the war on Iraq? How have political agents and media gatekeepers sought to develop public support for the first preventive war of the modern age? Bring 'Em On highlights the complex links between media and politics, analyzing how communication practices are modified in times of crisis to protect political interests or implement political goals. International contributors in mass communication, political science, and sociology address how U.S. institutional media practices, government policy, and culture can influence public mobilization for war.

This timely book presents a multifaceted look at war, media, and propaganda from international perspectives. Focusing on the media's role in global conflicts, prominent authors, journalists, scholars, and researchers provide an insightful overview of the impact of globalization on media practices. They examine the processes behind media coverage of war, sophisticated propaganda techniques, the dynamics of public opinion, and the effects on human affairs and communication. As the book moves through theoretical discussions to regional and national views, it explores cultural-political implications for the United States and other countries around the world, concluding with recommendations and solutions to key problems of media globalization.

Shows how dominant commercial media practices secure a hold among and affect diverse national cultures. When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated--sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents--from government-promoted telecommunications programs and technologies in Canada and Britain, MTV Asia's call-in request lines, and the pan-Latin ideology of a Mexican television variety show, to Islamic pop radio in Turkey. commercial radio in Africa, a "Millionaire" game show in India, and Hollywood's muted influence on Korean cinema, among others. Each case offers new insight into the particulars of an expanding corporate hegemony and together they invite the conversation on media globalization to consider the dynamics of class conflict and negotiation as an analytical perspective having prescriptive potential.

Shows how dominant commercial media practices secure a hold among and affect diverse national cultures. When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated--sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents--from government-promoted telecommunications programs and technologies in Canada and Britain, MTV Asia's call-in request lines, and the pan-Latin ideology of a Mexican television variety show, to Islamic pop radio in Turkey. commercial radio in Africa, a "Millionaire" game show in India, and Hollywood's muted influence on Korean cinema, among others. Each case offers new insight into the particulars of an expanding corporate hegemony and together they invite the conversation on media globalization to consider the dynamics of class conflict and negotiation as an analytical perspective having prescriptive potential.

As federal funding for public broadcasting wanes and support from corporations and an elite group of viewers and listeners rises, public broadcasting's role as vox populi has come under threat. With contributions from key scholars from a wide variety of disciplines, this volume examines the crisis facing public broadcasting today by analyzing the institution's development, its presentday operations, and its prospects for the future. Covering everything from globalization and the rise of the Internet, to key issues such as race and class, to specific subjects such as advertising, public access, and grassroots radio, Public Broadcasting and the Public Interest provides a fresh and original look at a vital component of our mass media.

As federal funding for public broadcasting wanes and support from corporations and an elite group of viewers and listeners rises, public broadcasting's role as vox populi has come under threat. With contributions from key scholars from a wide variety of disciplines, this volume examines the crisis facing public broadcasting today by analyzing the institution's development, its presentday operations, and its prospects for the future. Covering everything from globalization and the rise of the Internet, to key issues such as race and class, to specific subjects such as advertising, public access, and grassroots radio, Public Broadcasting and the Public Interest provides a fresh and original look at a vital component of our mass media.

Popular usage equates hegemony with dominance?a meaning far from Antonio Gramsci?s original concept where hegemony appears as a contested culture that meets the minimum needs of the majority while serving the interests of the dominant class.

This text is the first to present cultural hegemony in its original form?as a process of consent, resistance, and coercion. Hegemony is illustrated with examples from American history and contemporary culture, including practices that represent race, gender, and class in everyday life.

U.S. cultural hegemony depends in part on how well media, government, and other dominant institutions popularize beliefs and organize practices that promote individualism and consumerism. Corporate dominance and market values reign only through the consent of the majority, which, for the time being - finds material, political, and cultural benefit from existing social relations. As deep social contradictions undermine brittle hegemonic relations, the subordinate majority - including blacks, women, and workers will seek a new cultural hegemony that overcomes race, gender, and class inequality.

Over the last two decades, military and authoritarian regimes in Latin America have receded as indigenous social movements and popular protests have demanded and won peaceful transitions to democratically-elected governments. Across the entire Southern hemisphere, democracy has developed with a radical flourish, bringing dramatic changes in politics, education, civil society, and the media. Historically, revolution in Latin America has been depicted as civil war, violent conflict, and armed resistance, but recent social change has resulted from the political power of mass social movements reflected in elections and government policy change rather than guerrilla insurgencies. The Pink Tide investigates the relationship between media access and democracy, arguing that citizen participation in broadcasting is a primary indicator of the changed social relations of power in each country. Democracy has meaning only to the extent that citizens participate in discussion and decisions. This book demonstrates that participation in public communication is a prime ingredient in democratic action and citizen self-organization, a vital means for constructing new cultural practices and social norms.

Popular usage equates hegemony with dominance?a meaning far from Antonio Gramsci?s original concept where hegemony appears as a contested culture that meets the minimum needs of the majority while serving the interests of the dominant class.

This text is the first to present cultural hegemony in its original form?as a process of consent, resistance, and coercion. Hegemony is illustrated with examples from American history and contemporary culture, including practices that represent race, gender, and class in everyday life.

U.S. cultural hegemony depends in part on how well media, government, and other dominant institutions popularize beliefs and organize practices that promote individualism and consumerism. Corporate dominance and market values reign only through the consent of the majority, which, for the time being - finds material, political, and cultural benefit from existing social relations. As deep social contradictions undermine brittle hegemonic relations, the subordinate majority - including blacks, women, and workers will seek a new cultural hegemony that overcomes race, gender, and class inequality.