First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

The book examines the system used to produce professional communicators in the United States, compares the system to that of other countries, and examines the impact of the system on the field of mass communications. In addition, it explores the personnel practices of media organizations and shows the interface between those practices and the educational programs that produce the journalism and mass communication students.

This book provides a unique perspective on journalism and communication education, drawing on extensive, detailed data across time to examine the evolution of education for journalism and related communication occupations such as public relations and advertising. It demonstrates how journalism and communication education adapted to forces within the university as well as forces from outside the university. Particular attention is given to the impact of the labor markets to which journalism and communication education is linked. The analysis shows dramatically how dependent employers are on journalism and communication education, how educational institutions have changed to accommodate female and minority students, and how the labor market has responded to the graduates produced. Part history, part sociological analysis, this book will change the reader's understanding of education for journalism, public relations, advertising and the related occupations. It also offers insights about what the future of education in these fields holds.

This book provides a unique perspective on journalism and communication education, drawing on extensive, detailed data across time to examine the evolution of education for journalism and related communication occupations such as public relations and advertising. It demonstrates how journalism and communication education adapted to forces within the university as well as forces from outside the university. Particular attention is given to the impact of the labor markets to which journalism and communication education is linked. The analysis shows dramatically how dependent employers are on journalism and communication education, how educational institutions have changed to accommodate female and minority students, and how the labor market has responded to the graduates produced. Part history, part sociological analysis, this book will change the reader's understanding of education for journalism, public relations, advertising and the related occupations. It also offers insights about what the future of education in these fields holds.

Der Band vereint 22 Beitrage von Kollegen und Freunden, Schulern und Weggefahrten Klaus Schoenbachs. Den 60. Geburtstag des international hoch angesehenen Kommunikationswissenschaftlers nehmen die Autoren zum Anlass, aktuelle Fragen der Medienwirkungs- und der Journalismusforschung aufzugreifen. Die Antworten, zu denen sie gelangen, dokumentieren in ihrer Vielfalt die Leistungsfahigkeit, Zeitnahe und gesellschaftliche Relevanz des Faches Kommunikationswissenschaft. Das Spektrum reicht von den Anforderungen an eine kunftige Journalistenausbildung bis zu Datenspuren im Internet als Herausforderung fur den Journalismus, vom Umgang der Medien mit Ungewissheit bis zur Messung von Meinungsmacht. Dass sich die Autoren dabei immer wieder auf die Impulse, die theoretische Pionierarbeit und die gedankliche Exzellenz Schoenbachs beziehen, kommt nicht von ungefahr: Wie kaum ein anderer hat der heute in Amsterdam lehrende Forscher dem Fach vor allem auf diesen beiden Gebieten Profil und Qualitat verliehen.