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Although Buddhism is known for emphasizing the importance of
detachment from materiality and money, in the last few decades
Buddhists have become increasingly ensconced in the global market
economy. The contributors to this volume address how Buddhists have
become active participants in market dynamics in a global age, and
how Buddhists and non-Buddhists alike engage Buddhism economically.
Whether adopting market logics to promote the Buddha's teachings,
serving as a source of semantics and technologies to maximize
company profits, or reacting against the marketing and branding of
the religion, Buddhists in the twenty-first century are marked by a
heightened engagement with capitalism. Eight case studies present
new research on contemporary Buddhist economic dynamics with an
emphasis on not only the economic dimensions of religion, but also
the religious dimensions of economic relations. In a wide range of
geographic settings from Asia to Europe and beyond, the studies
examine institutional as well as individual actions and responses
to Buddhist economic relations. The research in this volume
illustrates Buddhism's positioning in various ways - as a religion,
spirituality, and non-religion; an identification, tradition, and
culture; a source of values and morals; a world-view and way of
life; a philosophy and science; even an economy, brand, and
commodity. The work explores Buddhism's flexible and shifting
qualities within the context of capitalism, and consumer society's
reshaping of its portrayal and promotion in contemporary societies
worldwide.
Although Buddhism is known for emphasizing the importance of
detachment from materiality and money, in the last few decades
Buddhists have become increasingly ensconced in the global market
economy. The contributors to this volume address how Buddhists have
become active participants in market dynamics in a global age, and
how Buddhists and non-Buddhists alike engage Buddhism economically.
Whether adopting market logics to promote the Buddha's teachings,
serving as a source of semantics and technologies to maximize
company profits, or reacting against the marketing and branding of
the religion, Buddhists in the twenty-first century are marked by a
heightened engagement with capitalism. Eight case studies present
new research on contemporary Buddhist economic dynamics with an
emphasis on not only the economic dimensions of religion, but also
the religious dimensions of economic relations. In a wide range of
geographic settings from Asia to Europe and beyond, the studies
examine institutional as well as individual actions and responses
to Buddhist economic relations. The research in this volume
illustrates Buddhism's positioning in various ways-as a religion,
spirituality, and non-religion; an identification, tradition, and
culture; a source of values and morals; a world-view and way of
life; a philosophy and science; even an economy, brand, and
commodity. The work explores Buddhism's flexible and shifting
qualities within the context of capitalism, and consumer society's
reshaping of its portrayal and promotion in contemporary societies
worldwide.
Soka Gakkai is Japan's largest and most influential new religious
organization: It claims more than 8 million Japanese households and
close to 2 million members in 192 countries and territories. The
religion is best known for its affiliated political party, Komeito
(the Clean Government Party), which comprises part of the ruling
coalition in Japan's National Diet, and it exerts considerable
influence in education, media, finance, and other key areas. Levi
McLaughlin’s comprehensive account of Soka Gakkai draws on nearly
two decades of archival research and non-member fieldwork to
account for its institutional development beyond Buddhism and
suggest how we should understand the activities and dispositions of
its adherents. McLaughlin explores the group's Nichiren Buddhist
origins and turns to insights from religion, political science,
anthropology, and cultural studies to characterize Soka Gakkai as
mimetic of the nation-state. Ethnographic vignettes combine with
historical evidence to demonstrate ways Soka Gakkai's twin Buddhist
and modern humanist legacies inform the organization's mimesis of
the modern Japan in which the group took shape. To make this
argument, McLaughlin analyzes Gakkai sources heretofore untreated
in English-language scholarship; provides a close reading of the
serial novel The Human Revolution, which serves the Gakkai as both
history and de facto scripture; identifies ways episodes from
members' lives form new chapters in its growing canon; and
contributes to discussions of religion and gender as he chronicles
the lives of members who simultaneously reaffirm generational
transmission of Gakkai devotion as they pose challenges for the
organization's future. Readers looking for analyses of the
nation-state and strategies for understanding New Religions and
modern Buddhism will find Soka Gakkai's Human Revolution to be an
especially thought-provoking study that offers widely applicable
theoretical models.
Soka Gakkai is Japan's largest and most influential new religious
organization: It claims more than 8 million Japanese households and
close to 2 million members in 192 countries and territories. The
religion is best known for its affiliated political party, Komeito
(the Clean Government Party), which comprises part of the ruling
coalition in Japan's National Diet, and it exerts considerable
influence in education, media, finance, and other key areas. Levi
McLaughlin's comprehensive account of Soka Gakkai draws on nearly
two decades of archival research and non-member fieldwork to
account for its institutional development beyond Buddhism and
suggest how we should understand the activities and dispositions of
its adherents. McLaughlin explores the group's Nichiren Buddhist
origins and turns to insights from religion, political science,
anthropology, and cultural studies to characterize Soka Gakkai as
mimetic of the nation-state. Ethnographic vignettes combine with
historical evidence to demonstrate ways Soka Gakkai's twin Buddhist
and modern humanist legacies inform the organization's mimesis of
the modern Japan in which the group took shape. To make this
argument, McLaughlin analyzes Gakkai sources heretofore untreated
in English-language scholarship; provides a close reading of the
serial novel The Human Revolution, which serves the Gakkai as both
history and de facto scripture; identifies ways episodes from
members' lives form new chapters in its growing canon; and
contributes to discussions of religion and gender as he chronicles
the lives of members who simultaneously reaffirm generational
transmission of Gakkai devotion as they pose challenges for the
organization's future. Readers looking for analyses of the
nation-state and strategies for understanding New Religions and
modern Buddhism will find Soka Gakkai's Human Revolution to be an
especially thought-provoking study that offers widely applicable
theoretical models.
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