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Communicating effectively is crucial to improving employee
engagement, organizational culture, and performance. Learn how to
focus your time and resources to make the most positive difference
to your organization and its people. Successful Employee
Communications explores how to help organizations work with
purpose, be better listeners and connect with employees who have
higher expectations and new ways of working. Easy-to-follow
frameworks and checklists will help you conduct an internal
communication audit, develop and measure a communication plan, work
with difficult news and behaviour change, and support leaders to be
more effective communicators. Written by leading PR and internal
communications experts and packed with new case studies and updated
content, this second edition of Successful Employee Communications
blends theory and practice, sharing insights and lessons from
global organizations including AB InBev, Cambridge University,
Reckitt and the Organisation for Economic Co-operation and
Development (OECD). It is essential reading for anyone responsible
for internal communication, employee engagement, organizational
culture or employee experience in the new world of work.
Communicating effectively is crucial to improving employee
engagement, organizational culture, and performance. Learn how to
focus your time and resources to make the most positive difference
to your organization and its people. Successful Employee
Communications explores how to help organizations work with
purpose, be better listeners and connect with employees who have
higher expectations and new ways of working. Easy-to-follow
frameworks and checklists will help you conduct an internal
communication audit, develop and measure a communication plan, work
with difficult news and behaviour change, and support leaders to be
more effective communicators. Written by leading PR and internal
communications experts and packed with new case studies and updated
content, this second edition of Successful Employee Communications
blends theory and practice, sharing insights and lessons from
global organizations including AB InBev, Cambridge University,
Reckitt and the Organisation for Economic Co-operation and
Development (OECD). It is essential reading for anyone responsible
for internal communication, employee engagement, organizational
culture or employee experience in the new world of work.
Get internal communications right in your organization and the
benefits are clear: motivated staff, better financial performance,
a strong external reputation and delighted customers are just a few
of the reasons why getting your message over to staff effectively
matters. Internal Communications explores what good practice in
internal communications looks like, providing a no-nonsense,
step-by-step approach to devising an internal communications
strategy. Written by experts with extensive experience as
consultants and in-house leaders in the private, public and
not-for-profit sectors, Internal Communications covers how to build
an internal communications team and plan; devise messages and
decide which channels to use; work with line managers and senior
leaders; research and evaluate internal communications and support
change within an organization. Supported by easy to follow models,
example explanations of the core theory, and case studies, it
provides students and internal communicators alike with the
practical tools and advice they need to make a difference in an
organization. The book is also supported by online resources,
including slides for lecturers.
Get internal communications right in your organization and the
benefits are clear: motivated staff, better financial performance,
a strong external reputation and delighted customers are just a few
of the reasons why getting your message over to staff effectively
matters. Internal Communications explores what good practice in
internal communications looks like, providing a no-nonsense,
step-by-step approach to devising an internal communications
strategy. Written by experts with extensive experience as
consultants and in-house leaders in the private, public and
not-for-profit sectors, Internal Communications covers how to build
an internal communications team and plan; devise messages and
decide which channels to use; work with line managers and senior
leaders; research and evaluate internal communications and support
change within an organization. Supported by easy to follow models,
example explanations of the core theory, and case studies, it
provides students and internal communicators alike with the
practical tools and advice they need to make a difference in an
organization. The book is also supported by online resources,
including slides for lecturers.
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