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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Internal Communications - A Manual for Practitioners (Hardcover)
Loot Price: R2,665
Discovery Miles 26 650
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Internal Communications - A Manual for Practitioners (Hardcover)
Series: PR In Practice
Expected to ship within 10 - 15 working days
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Get internal communications right in your organization and the
benefits are clear: motivated staff, better financial performance,
a strong external reputation and delighted customers are just a few
of the reasons why getting your message over to staff effectively
matters. Internal Communications explores what good practice in
internal communications looks like, providing a no-nonsense,
step-by-step approach to devising an internal communications
strategy. Written by experts with extensive experience as
consultants and in-house leaders in the private, public and
not-for-profit sectors, Internal Communications covers how to build
an internal communications team and plan; devise messages and
decide which channels to use; work with line managers and senior
leaders; research and evaluate internal communications and support
change within an organization. Supported by easy to follow models,
example explanations of the core theory, and case studies, it
provides students and internal communicators alike with the
practical tools and advice they need to make a difference in an
organization. The book is also supported by online resources,
including slides for lecturers.
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