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HR from the Heart is a book for human resources practitioners who
love their jobs -- or want to. Human resources professionals are
entrusted, perhaps more than any other corporate designates, with
the well-being of their organization's population. They bridge the
gaps between the individual and the collective, the person and the
purpose. The most successful and effective HR professionals see
their careers as a calling, and their work, though driven by
corporate goals, is graced by a sense of purpose, a profound
generosity, and a love for what they do and the constituencies they
serve. Top human resources executive Libby Sartain reveals how HR
professionals create a synergy between business objectives and the
needs and wants of employees. Filled with stories from Sartain's
considerable experience, HR from the Heart offers a first-hand
perspective on: forging relationships, selling HR to the company,
taking diversity beyond "by the book," keeping policy in
perspective, and more. This inspiring book is equal parts
motivational message and how-to, confessional and career guide. It
encourages human resources practitioners to remain motivated all
while making the right career moves, staying engaged, and
forwarding the strategic goals of the company.
In Brand from the Inside, Libby Sartain and Mark Schumann, branding
experts who helped to build employer brands at Southwest Airlines
and Yahoo , describe this secret weapon for a business. The book
gives leaders across an organization step-by-step instruction on
how to motivate employees to consistently deliver the experience
the customer brand promises. By building the employer brand from
inside the business ensuring consistent authenticity, substance,
and voice throughout the business any organization can unleash a
powerful tool to emotionally engage employees and recruit and
retain the best people.
Praise for Brand for Talent "As a marketer, nothing is more
important than building a strong, relevant brand. As a leader,
nothing is more important than creating an energized, talented
group of employees. Brand for Talent provides a compelling
framework and great practical tips. It will change the way you
think about your people strategy." CAMMIE DUNAWAY, Nintendo of
America "Brand for Talent is your wake up call to the realities of
today's hiring marketplace. Branding baristas Mark Schumann and
Libby Sartain welcome you with a steaming mug of half philosophy
and half pragmatism topped with real-world examples. Get Brand for
Talent, get amped and get going!" BRAD WHITWORTH, ABC, Cisco, IABC
Fellow, IABC Past Chairman "In this compelling and incisive book,
Mark Schumann and Libby Sartain bring branding into the realm of
human resource management." HAYAGREEVA RAO, Graduate School of
Business, Stanford University "This is a fascinating book. Using
the power of a consumer brand as a lever to retain talent is a
given. What hasn't been done until this book is to put the brand to
work in order to attract the best. Who would have thought that
social networking would become the new battleground in the hunt?
This is one human resources book I actually enjoyed reading." LOU
WILLIAMS ABC, APR, L.C. Williams & Associates, IABC Fellow,
IABC Past Chairman, Institute for Public Relations Fellow "Mark
Schumann and Libby Sartain bring unique experiences and examples
that show how to go beyond simple recruiting to create a
sustainable talent system for good times and tough times." Dr. JOHN
BOUDREAU, Marshall School of Business, University of Southern
California Join Us at Josseybass.com Register at
www.josseybass.com/email for more information on our publications,
authors, and to receive special offers.
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