In Brand from the Inside, Libby Sartain and Mark Schumann, branding
experts who helped to build employer brands at Southwest Airlines
and Yahoo , describe this secret weapon for a business. The book
gives leaders across an organization step-by-step instruction on
how to motivate employees to consistently deliver the experience
the customer brand promises. By building the employer brand from
inside the business ensuring consistent authenticity, substance,
and voice throughout the business any organization can unleash a
powerful tool to emotionally engage employees and recruit and
retain the best people.
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