Die Autoren legen beispielhafte Analysemethoden von Social-Media-Daten dar: deskriptive und Data-Mining-Methoden. Mit deren Hilfe werden kundenorientierte Geschaftsmassnahmen eingeleitet und ein stetiges Abwagen zwischen vollautomatisierten und manuellen, kostenintensiven Reports gesteuert. Das Werk liefert eine UEbersicht zu aktuell diskutierten Themen wie begleitende Emotionen, Vernetzung der interagierenden User oder Verbindung von Themen. Als Gewinn fur ein Unternehmen mussen die Analysen durch eine strategische Prozedur geleitet werden, um Erkenntnisse in konkrete Handlungsempfehlungen zu uberfuhren. Neben den Potenzialen durch die Anwendung komplexerer Analysemethoden gibt es auch konzeptionelle, technische und ethische Herausforderungen, wie die Autoren veranschaulichen.

Like author Linda Le, the young woman who narrates this novel is from Vietnam and is a writer, a "dirty foreigner writing in French." The narrator has distanced herself not only from Vietnamese society but also from her family. Her story is an exercise in clear-eyed fury revealing three generations of a cursed family. The grandfather was a lunatic the family locked away and declared dead to avoid shame; the father is a failed artist and humiliated cuckold; the mother is a simpering beauty consumed with lust; the uncle is declared insane because of his incestuous love for his sister, who hanged herself. The narrator, on the verge of a profound depression ever since her mother told her she was illegitimate, alternates her story with her uncle's journal. In an acid style burning with compressed lyricism and savage irony, these parallel monologues sketch misfortune's family tree.

Linda Le, who traveled at age fourteen from Saigon to France with a wave of "boat people," is one of the leading young novelists on France's brave new literary scene. "Slander" is Le's fifth--and most celebrated--novel.