This intriguing book applies Critical Discourse Analysis to a range of South Asian women's lifestyle magazines, exposing the disconnection between the magazines' representations of South Asian women and the lived realities of the target audience. The author challenges the notion that discourses of freedom and choice employed by women's magazines are emancipatory, demonstrating instead that the version of feminism on offer is a commodified form which accords with the commercial aims of the publications. McLoughlin demonstrates that whilst British magazines present women in the East as the exotic and culturally superior 'Other', women in India are encouraged to emulate Western women to signify their engagement with globalization and modernity. She uses data from focus groups carried out in both countries to illustrate the interpretive frameworks and multivocality of participants' attitudes, experiences and beliefs. This thought-provoking book will appeal to students and researchers of Language and Linguistics, Women's Studies, Anthropology, Sociology, Media, Communications and Cultural Studies.

The authors provide a fresh and accessible multi-disciplinary perspective on public management reform in this study. The work includes a broad survey of the paradigms and patterns that have shaped and differentiated the reform process in different countries. The book focuses on two themes not usually considered together. First, the scope and limits of the role economists have played in reform processes, not simply in terms of providing analytical models but in the actual leadership required to advance reform coherently. Secondly, the authors examine the importance of developing leadership at all levels of the public sector to take advantage of the opportunities reforms have generated, and to create new sources of public value. In bringing these themes together they uniquely show how the family of economic theories (public choice, agency theory and new institutional economics) can be adapted to explain why there might be a demand for developing public sector leadership that reflects an 'appreciative' managerial style as opposed to the hard-edged contractualism often associated with public management reform.

The Language of Magazines:
*shows how linguistic techniques such as puns and presuppositions are used by magazines to capture our attention
*examines how image and text combine to produce meaning
*discusses how ideological messages are conveyed
*analyses how the sexes are constructed through language
*looks at how magazines relate to culture
*explores a wide variety of magazines, including Cosmopolitan, Mens Health, Bliss, Diva, FHM, Sugar and Viz.

Related link: www.routledge.com/rcenters/linguistics/se ries/intertex.html
eBook available with sample pages: 0203137442

The Language of Magazines:shows how linguistic techniques such as puns and presuppositions are used by magazines to capture our attentionexamines how image and text combine to produce meaningdiscusses how ideological messages are conveyedanalyses how the sexes are constructed through languagelooks at how magazines relate to culture explores a wide variety of magazines, including Cosmopolitan, Mens Health, Bliss, Diva, FHM, Sugar and Viz.