A Critical Discourse Analysis of South Asian Women's Magazines - Undercover Beauty (Hardcover, 1st ed. 2017)

This intriguing book applies Critical Discourse Analysis to a range of South Asian women's lifestyle magazines, exposing the disconnection between the magazines' representations of South Asian women and the lived realities of the target audience. The author challenges the notion that discourses of freedom and choice employed by women's magazines are emancipatory, demonstrating instead that the version of feminism on offer is a commodified form which accords with the commercial aims of the publications. McLoughlin demonstrates that whilst British magazines present women in the East as the exotic and culturally superior 'Other', women in India are encouraged to emulate Western women to signify their engagement with globalization and modernity. She uses data from focus groups carried out in both countries to illustrate the interpretive frameworks and multivocality of participants' attitudes, experiences and beliefs. This thought-provoking book will appeal to students and researchers of Language and Linguistics, Women's Studies, Anthropology, Sociology, Media, Communications and Cultural Studies.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Series:	Palgrave Studies in Language, Gender and Sexuality
Release date:	July 2017
First published:	2016
Authors:	Linda McLoughlin
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover - Cloth over boards
Pages:	263
Edition:	1st ed. 2017
ISBN-13:	978-1-137-39877-2
Categories:	Books > Language & Literature > Language & linguistics > Sociolinguistics Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis Books > Social sciences > Sociology, social studies > Gender studies > General Books > Social sciences > Sociology, social studies > Ethnic studies > Black studies Promotions
LSN:	1-137-39877-9
Barcode:	9781137398772

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