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Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis
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A Critical Discourse Analysis of South Asian Women's Magazines - Undercover Beauty (Hardcover, 1st ed. 2017)
Loot Price: R3,210
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A Critical Discourse Analysis of South Asian Women's Magazines - Undercover Beauty (Hardcover, 1st ed. 2017)
Series: Palgrave Studies in Language, Gender and Sexuality
Expected to ship within 12 - 17 working days
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This intriguing book applies Critical Discourse Analysis to a range
of South Asian women's lifestyle magazines, exposing the
disconnection between the magazines' representations of South Asian
women and the lived realities of the target audience. The author
challenges the notion that discourses of freedom and choice
employed by women's magazines are emancipatory, demonstrating
instead that the version of feminism on offer is a commodified form
which accords with the commercial aims of the publications.
McLoughlin demonstrates that whilst British magazines present women
in the East as the exotic and culturally superior 'Other', women in
India are encouraged to emulate Western women to signify their
engagement with globalization and modernity. She uses data from
focus groups carried out in both countries to illustrate the
interpretive frameworks and multivocality of participants'
attitudes, experiences and beliefs. This thought-provoking book
will appeal to students and researchers of Language and
Linguistics, Women's Studies, Anthropology, Sociology, Media,
Communications and Cultural Studies.
General
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