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The Language of Brexit - How Britain Talked Its Way Out of the European Union (Hardcover, HPOD)
Loot Price: R2,622
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The Language of Brexit - How Britain Talked Its Way Out of the European Union (Hardcover, HPOD)
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Investigating the 2016 EU Referendum in the UK, The Language of
Brexit explores the ways in which 'Brexit' campaigners utilised
language more persuasively than their 'Remain' counterparts.
Drawing parallels with effective political discourse used
worldwide, this book highlights the linguistic features of an
increasingly popular style of political campaigning. Concentrating
on the highly successful and emotive linguistic strategies employed
by the Brexit campaigners against the comparatively lacklustre
Remain camp, Buckledee makes a case for the contribution of
language towards the narrow 52-48% Brexit victory. Using primary
examples, what emerges is how urging people to have the courage to
make a bid for freedom naturally invokes more grandiloquent
language, powerful metaphors and rousing partisan tone than a
campaign which, on balance, argues that it's best to simply stick
with the status quo. Examining the huge amount of discourse
generated before, during and since the June 2016 EU Referendum, The
Language of Brexit looks into the role language played in the
democratic process and the influence and impact it had on electors,
leading to an unexpected result and uncertain future.
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