Fashion History: A Global View proposes a new perspective on fashion history. Arguing that fashion has occurred in cultures beyond the West throughout history, this groundbreaking book explores the geographic places and historical spaces that have been largely neglected by contemporary fashion studies, bringing them together for the first time. Reversing the dominant narrative that privileges Western Europe in the history of dress, Welters and Lillethun adopt a cross-cultural approach to explore a vast array of cultures around the globe. They explore key issues affecting fashion systems, ranging from innovation, production and consumption to identity formation and the effects of colonization. Case studies include the cross-cultural trade of silk textiles in Central Asia, the indigenous dress of the Americas and of Hawai'i, the cosmetics of the Tang Dynasty in China, and stylistic innovation in sub-Saharan Africa. Examining the new lessons that can be deciphered from archaeological findings and theoretical advancements, the book shows that fashion history should be understood as a global phenomenon, originating well before and beyond the fourteenth century European court, which is continually, and erroneously, cited as fashion's birthplace. Providing a fresh framework for fashion history scholarship, Fashion History: A Global View will inspire inclusive dress narratives for students and scholars of fashion, anthropology, and cultural studies.

Shortlisted for the Katharine Briggs Folklore Award 2000. Relationships between dress and the body have existed in European and Anatolian folk cultures well into the twentieth century. Traditional cultures have long held the belief that certain articles of dress could protect the body from harm by warding off the 'evil eye,' bring fertility to new brides, or assure human control of supernatural powers. Ritual fringes, archaic motifs, and colors such as black and red were believed to have powerful, magical effects. This absorbing and interdisciplinary book examines dress in a broad range of folk cultures - from Turkey, Greece, and Slovakia to Norway, Latvia, and Lithuania, to name but a few. Authors reveal the connection between folk dress and ancient myths, cults and rituals, as well as the communicative aspects of folk dress. How is an individual attired in a specific ensemble located within a community? Is the community the gendered one of women, the village of residence, the larger geographical region or the nation? The intriguing connections between dress and the supernatural beliefs of agrarian communities, as well as the reinvention of such beliefs as part of nationalism, are also discussed. This book represents a significant contribution to the growing body of literature on the cultural meanings of dress, as well as to material culture, anthropology, folklore, art history, ethnohistory, and linguistics. Nominated for Millia Davenport award

Americans began the twentieth century standing in Europe's sartorial shadow, yet ended by outfitting the world in blue jeans, T-shirts and sneakers. How did this come about? What changes in American culture were reflected in fashion? What role did popular culture play? This important overview of American fashion in the twentieth century considers how Americans went from imitating British and French fashion to developing their own sense of style. It examines such influences on dress as class, jazz and hip hop, war, the space race, movies, television and sports. Further, the book shows how gender, psychology, advertising, public policy, shifting family values, the American design movement and expertise in mass production profoundly influenced an American style that has been exported across the globe. From New York City's Bohemians to Hollywood's stars, Twentieth-Century American Fashion reveals the continuing importance of clothing to American identity and individual experience.

Fashion History: A Global View proposes a new perspective on fashion history. Arguing that fashion has occurred in cultures beyond the West throughout history, this groundbreaking book explores the geographic places and historical spaces that have been largely neglected by contemporary fashion studies, bringing them together for the first time. Reversing the dominant narrative that privileges Western Europe in the history of dress, Welters and Lillethun adopt a cross-cultural approach to explore a vast array of cultures around the globe. They explore key issues affecting fashion systems, ranging from innovation, production and consumption to identity formation and the effects of colonization. Case studies include the cross-cultural trade of silk textiles in Central Asia, the indigenous dress of the Americas and of Hawai'i, the cosmetics of the Tang Dynasty in China, and stylistic innovation in sub-Saharan Africa. Examining the new lessons that can be deciphered from archaeological findings and theoretical advancements, the book shows that fashion history should be understood as a global phenomenon, originating well before and beyond the fourteenth century European court, which is continually, and erroneously, cited as fashion's birthplace. Providing a fresh framework for fashion history scholarship, Fashion History: A Global View will inspire inclusive dress narratives for students and scholars of fashion, anthropology, and cultural studies.

In The Fashion Reader, Linda Welters and Abby Lillethun have selected 76 influential articles to offer insight into the critical theories and conversations that surround this huge international industry. Many of the essays are drawn from books, journals, magazines, and exhibition catalogues, bringing together new and established concepts to offer a solid grounding in the history, business and culture of fashion. Fourteen of the chapters were written expressly for this edition. For added context, each of the fifteen parts has an introduction from the editors, guiding you through the interdisciplinary world of fashion studies, and each part concludes with suggestions for further reading. This third edition has been substantially revised to highlight issues of sustainability, identity, the body, as well as global perspectives from "The Commodification of Ethnicity" to "The Cultural Heritage of Tattooing."

Americans began the twentieth century standing in Europe's sartorial shadow, yet ended by outfitting the world in blue jeans, T-shirts and sneakers. How did this come about? What changes in American culture were reflected in fashion? What role did popular culture play?This important overview of American fashion in the twentieth century considers how Americans went from imitating British and French fashion to developing their own sense of style. It examines such influences on dress as class, jazz and hip hop, war, the space race, movies, television and sports. Further, the book shows how gender, psychology, advertising, public policy, shifting family values, the American design movement and expertise in mass production profoundly influenced an American style that has been exported across the globe. From New York City's Bohemians to Hollywood's stars, Twentieth-Century American Fashion reveals the continuing importance of clothing to American identity and individual experience.

Shortlisted for the Katharine Briggs Folklore Award 2000.Relationships between dress and the body have existed in European and Anatolian folk cultures well into the twentieth century. Traditional cultures have long held the belief that certain articles of dress could protect the body from harm by warding off the 'evil eye, ' bring fertility to new brides, or assure human control of supernatural powers. Ritual fringes, archaic motifs, and colors such as black and red were believed to have powerful, magical effects.This absorbing and interdisciplinary book examines dress in a broad range of folk cultures - from Turkey, Greece, and Slovakia to Norway, Latvia, and Lithuania, to name but a few. Authors reveal the connection between folk dress and ancient myths, cults and rituals, as well as the communicative aspects of folk dress. How is an individual attired in a specific ensemble located within a community? Is the community the gendered one of women, the village of residence, the larger geographical region or the nation? The intriguing connections between dress and the supernatural beliefs of agrarian communities, as well as the reinvention of such beliefs as part of nationalism, are also discussed.This book represents a significant contribution to the growing body of literature on the cultural meanings of dress, as well as to material culture, anthropology, folklore, art history, ethnohistory, and linguistics.Nominated for Millia Davenport award.

In The Fashion Reader, Linda Welters and Abby Lillethun have selected 76 influential articles to offer insight into the critical theories and conversations that surround this huge international industry. Many of the essays are drawn from books, journals, magazines, and exhibition catalogues, bringing together new and established concepts to offer a solid grounding in the history, business and culture of fashion. Fourteen of the chapters were written expressly for this edition. For added context, each of the fifteen parts has an introduction from the editors, guiding you through the interdisciplinary world of fashion studies, and each part concludes with suggestions for further reading. This third edition has been substantially revised to highlight issues of sustainability, identity, the body, as well as global perspectives from "The Commodification of Ethnicity" to "The Cultural Heritage of Tattooing."