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In 1909, the maverick American retailer Harry Gordon Selfridge
opened the West End of London's first dedicated department store to
a blaze of glorious publicity - the culmination of the largest
advertising campaign ever mounted in the British press.
No one understood the sex appeal of shopping better than Selfridge,
and his fervent belief in consumerism as both sensual and
theatrical entertainment ensured the success of his eponymous
Oxford Street store.
But the 'showman of shopping' would eventually be undone by an
insatiable addiction to gambling, extravagant mansions and even
more extravagant mistresses. Thirty years after building his
revolutionary store, Selfridge was ousted in a boardroom coup. The
self-made millionaire died virtually penniless in 1947.
Set against the heady growth of twentieth century consumerism,
Lindy Woodhead explores the rise and fall of the retail prince
whose fusion of shopping and seduction has left a lasting legacy,
symbolised by the towering Ionic columns of Selfridges.
In 1909, the largest department store in London's West End,
designed and built from scratch, opened in Oxford Street in a
glorious burst of publicity. The mastermind behind the facade was
American retail genius Harry Gordon Selfridge: maverick
businessman, risk-taker, dandy and one of the greatest showmen the
retail world has ever known. His talents were to create the
seduction of shopping, and as his success and fame grew, so did his
glittering lifestyle: mansions, yachts, gambling, racehorses - and
mistresses. From the glamour of Edwardian England, through the
turmoil of the Great War and the heady excesses of the 1920s and
beyond, Selfridges Department Store was 'a theatre with the curtain
going up at 9 o'clock each morning'. Mr Selfridge reveals the
captivating story of the rise and fall of the man who
revolutionised the way we shop. The third series of Mr Selfridge
will air on ITV in January 2015. 'Lively and entertaining' Sunday
Telegraph 'Will change your view of shopping forever' Vogue 'Harry
Selfridge revolutionised the way we shop ... fascinating' Daily
Mail
War Paint is the story of two extraordinary women, Miss Elizabeth
Arden and Madame Helena Rubinstein, and the legacy they left: a
story of feminine vanity and marketing genius. Behind the gloss and
glamour lay obsession with business and rivalry with each other.
Despite working for over six decades in the same business, these
two geniuses never met face to face - until now. 'The definitive
biography of women and their relationships to their faces in the
twentieth century' Linda Grant, Guardian 'I have seldom enjoyed a
book so much . . . the research is staggering . . . a wonderful
read' Lulu Guinness
If you lived at Downton Abbey, you shopped at Selfridge's.
Harry Gordon Selfridge was a charismatic American who, in
twenty-five years working at Marshall Field's in Chicago, rose from
lowly stockboy to a partner in the business which his visionary
skills had helped to create. At the turn of the twentieth century
he brought his own American dream to London's Oxford Street where,
in 1909, with a massive burst of publicity, Harry opened
Selfridge's, England's first truly modern built-for-purpose
department store. Designed to promote shopping as a sensual and
pleasurable experience, six acres of floor space offered what he
called "everything that enters into the affairs of daily life," as
well as thrilling new luxuries--from ice-cream soda to signature
perfumes. This magical emporium also featured Otis elevators, a
bank, a rooftop garden with an ice-skating rink, and a restaurant
complete with orchestra--all catering to customers from Anna
Pavlova to Noel Coward. The store was "a theatre, with the curtain
going up at nine o'clock." Yet the real drama happened off the shop
floor, where Mr. Selfridge navigated an extravagant world of
mistresses, opulent mansions, racehorses, and an insatiable
addiction to gambling. While his gloriously iconic store still
stands, the man himself would ultimately come crashing down.
The true story that inspired the Masterpiece series on PBS - "Mr.
Selfridge" is a co-production of ITV Studios and Masterpiece
"Enthralling . . . an] energetic and wonderfully detailed
biography."--"London Evening Standard"
"Will change your view of shopping forever."--"Vogue" (U.K.)
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