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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
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Shopping, Seduction & Mr Selfridge (Paperback, Main)
Loot Price: R264
Discovery Miles 2 640
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Shopping, Seduction & Mr Selfridge (Paperback, Main)
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List price R292
Loot Price R264
Discovery Miles 2 640
You Save R28 (10%)
Expected to ship within 10 - 15 working days
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In 1909, the maverick American retailer Harry Gordon Selfridge
opened the West End of London's first dedicated department store to
a blaze of glorious publicity - the culmination of the largest
advertising campaign ever mounted in the British press.
No one understood the sex appeal of shopping better than Selfridge,
and his fervent belief in consumerism as both sensual and
theatrical entertainment ensured the success of his eponymous
Oxford Street store.
But the 'showman of shopping' would eventually be undone by an
insatiable addiction to gambling, extravagant mansions and even
more extravagant mistresses. Thirty years after building his
revolutionary store, Selfridge was ousted in a boardroom coup. The
self-made millionaire died virtually penniless in 1947.
Set against the heady growth of twentieth century consumerism,
Lindy Woodhead explores the rise and fall of the retail prince
whose fusion of shopping and seduction has left a lasting legacy,
symbolised by the towering Ionic columns of Selfridges.
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