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This is a fully revised, updated and expanded third edition.
Lobbying is a global industry which thrives wherever democracy is
established. This third edition of Lobbying by Lionel Zetter
straddles the globe, from the USA to Japan. It covers the
Westminster and Scottish Parliaments, and the Welsh, Northern
Ireland and London Assemblies. It examines the lobbying scenes in
the USA and Brussels. Finally, the book also deals with Asia, the
Gulf and the Middle East. The acknowledged industry bible, this
book explains all aspects of lobbying in an expert yet accessible
manner. Areas covered include: the historical background to
lobbying, and the ethical and regulatory frameworks; advice on how
to break into lobbying; the mechanics of lobbying, and the
techniques employed by lobbyists around the world; the various
types of lobbying and public affairs campaigns; how to use the
media and third-party advocates in support of a campaign; and, a
step-by-step guide to planning and implementing a lobbying
campaign. The author is an acknowledged expert in his field, and
this book represents a distillation of his decades of
experience.There are also 'top tips' from some of the most senior
lobbyists in the world, as well as contributions from elected
politicians.
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