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This collection brings together an interdisciplinary group of
scholars exploring how development financing and interventions are
being shaped by a wider and more complex platform of actors than
usually considered in the existing literature. The contributors
also trace a changing set of key relations and alliances in
development - those between business and consumers; NGOs and
celebrities; philanthropic organizations and the state; diaspora
groups and transnational advocacy networks; ruling elites and
productive capitalists; and between 'new donors' and developing
country governments. Despite the diversity of these actors and
alliances, several commonalities arise: they are often based on
hybrid transnationalism and diffuse notions of development
responsibility; rather than being new per se, they are newly being
studied as engaging in practices that are now coming to be
understood as 'development'; and they are limited in their ability
to act as agents of development by their lack of accountability or
pro-poor commitment. The articles in this collection point to
images and representations as increasingly important in development
'branding' and suggest fruitful new ground for critical development
studies. This book was originally published as a special issue of
Third World Quarterly.
How celebrity strategic partnerships are disrupting humanitarian
space Can a celebrity be a "disrupter," promoting strategic
partnerships to bring new ideas and funding to revitalize the
development field-or are celebrities just charismatic ambassadors
for big business? Examining the role of the rich and famous in
development and humanitarianism, Batman Saves the Congo argues that
celebrities do both, and that understanding why and how yields
insight into the realities of neoliberal development. In 2010,
entertainer Ben Affleck, known for his superhero performance as
Batman, launched the Eastern Congo Initiative to bring a new
approach to the region's development. This case study is central to
Batman Saves the Congo. Affleck's organization operates with
special access, diversified funding, and significant support of
elites within political, philanthropic, development, and
humanitarian circuits. This sets it apart from other development
organizations. With his convening power, Affleck has built
partnerships with those inside and outside development, staking
bipartisan political ground that is neither charity nor aid but
"good business." Such visible and recognizable celebrity
humanitarians are occupying the public domain yet not engaging
meaningfully with any public, argues Batman Saves the Congo. They
are an unruly bunch of new players in development who amplify
business solutions. As elite political participants, celebrities
shape development practices through strategic partnerships that are
both an innovative way to raise awareness and funding for neglected
causes and a troubling trend of unaccountable elite leadership in
North-South relations. Batman Saves the Congo helps illuminate the
power of celebritized business solutions and the development
contexts they create.
This collection brings together an interdisciplinary group of
scholars exploring how development financing and interventions are
being shaped by a wider and more complex platform of actors than
usually considered in the existing literature. The contributors
also trace a changing set of key relations and alliances in
development - those between business and consumers; NGOs and
celebrities; philanthropic organizations and the state; diaspora
groups and transnational advocacy networks; ruling elites and
productive capitalists; and between 'new donors' and developing
country governments. Despite the diversity of these actors and
alliances, several commonalities arise: they are often based on
hybrid transnationalism and diffuse notions of development
responsibility; rather than being new per se, they are newly being
studied as engaging in practices that are now coming to be
understood as 'development'; and they are limited in their ability
to act as agents of development by their lack of accountability or
pro-poor commitment. The articles in this collection point to
images and representations as increasingly important in development
'branding' and suggest fruitful new ground for critical development
studies. This book was originally published as a special issue of
Third World Quarterly.
Discussion over celebrity engagement is often limited to
theoretical critique or normative name-calling, without much
grounded research into what it is that celebrities are doing, the
same or differently throughout the world. Crucially, little
attention has been paid to the Global South, either as a place
where celebrities intervene into existing politics and social
processes, or as the generator of Southern celebrities engaged in
'do-gooding'. This book examines what the diverse roster of
celebrity humanitarians are actually doing in and across North and
South contexts. Celebrity humanitarianism is an effective lens for
viewing the multiple and diverse relationships that constitute the
links between North and South. New empirical findings on celebrity
humanitarianism on the ground in Thailand, Malawi, Bangladesh,
South Africa, China, Haiti, Congo, US, Denmark and Australia
illustrate the impact of celebrity humanitarianism in the Global
South and celebritization, participation and democratization in the
donor North. By investigating one of the most mediatized and
distant representations of humanitarianism (the celebrity
intervention) from a perspective of contextualization, the book
underscores the importance of context in international development.
This book will be of interest to students and researchers in the
fields of development studies, celebrity studies, anthropology,
political science, geography, and related disciplines. It is also
of great relevance to development practitioners, humanitarian NGOs,
and professionals in business (CSR, fair trade) who work in the
increasingly celebritized field.
Models for Life: Advancing antiretroviral therapy in sub-Saharan
Africa is based on two conferences that were held in Copenhagen and
Uppsala, in September 2004. The events brought together more than
70 key actors from Denmark, Sweden, and Uganda in the field of
HIV/AIDS and its treatment antiretroviral therapy. The conferences
were unique in that each panel and the subsequent discussion
brought together researchers, donors, and representatives from
non-governmental organizations in order to link theory, operations
research, and practice.The working paper covers a wide range of the
issues that were brought up at the conferences, but focuses on the
following three main topics: o access to antiretroviral therapy;o
H\holistic approaches to providing antiretroviral therapy,
prevention, and support; ando antiretroviral therapy and public
health services.Each section begins by introducing the core issues
to be addressed. The different presentations are then put into
perspective by summarizing the main questions from the participants
and the other panelists. In addition, the editors further developed
some of the key points made by drawing on current literature in the
field. The final section concludes with a list of take-home
messages for non-governmental organizations.
Discussion over celebrity engagement is often limited to
theoretical critique or normative name-calling, without much
grounded research into what it is that celebrities are doing, the
same or differently throughout the world. Crucially, little
attention has been paid to the Global South, either as a place
where celebrities intervene into existing politics and social
processes, or as the generator of Southern celebrities engaged in
'do-gooding'. This book examines what the diverse roster of
celebrity humanitarians are actually doing in and across North and
South contexts. Celebrity humanitarianism is an effective lens for
viewing the multiple and diverse relationships that constitute the
links between North and South. New empirical findings on celebrity
humanitarianism on the ground in Thailand, Malawi, Bangladesh,
South Africa, China, Haiti, Congo, US, Denmark and Australia
illustrate the impact of celebrity humanitarianism in the Global
South and celebritization, participation and democratization in the
donor North. By investigating one of the most mediatized and
distant representations of humanitarianism (the celebrity
intervention) from a perspective of contextualization, the book
underscores the importance of context in international development.
This book will be of interest to students and researchers in the
fields of development studies, celebrity studies, anthropology,
political science, geography, and related disciplines. It is also
of great relevance to development practitioners, humanitarian NGOs,
and professionals in business (CSR, fair trade) who work in the
increasingly celebritized field.
How celebrity strategic partnerships are disrupting humanitarian
space Can a celebrity be a "disrupter," promoting strategic
partnerships to bring new ideas and funding to revitalize the
development field-or are celebrities just charismatic ambassadors
for big business? Examining the role of the rich and famous in
development and humanitarianism, Batman Saves the Congo argues that
celebrities do both, and that understanding why and how yields
insight into the realities of neoliberal development. In 2010,
entertainer Ben Affleck, known for his superhero performance as
Batman, launched the Eastern Congo Initiative to bring a new
approach to the region's development. This case study is central to
Batman Saves the Congo. Affleck's organization operates with
special access, diversified funding, and significant support of
elites within political, philanthropic, development, and
humanitarian circuits. This sets it apart from other development
organizations. With his convening power, Affleck has built
partnerships with those inside and outside development, staking
bipartisan political ground that is neither charity nor aid but
"good business." Such visible and recognizable celebrity
humanitarians are occupying the public domain yet not engaging
meaningfully with any public, argues Batman Saves the Congo. They
are an unruly bunch of new players in development who amplify
business solutions. As elite political participants, celebrities
shape development practices through strategic partnerships that are
both an innovative way to raise awareness and funding for neglected
causes and a troubling trend of unaccountable elite leadership in
North-South relations. Batman Saves the Congo helps illuminate the
power of celebritized business solutions and the development
contexts they create.
"Has there ever been a better reason to shop?" asks an ad for the
Product RED American Express card, telling members who use the card
that buying "cappuccinos or cashmere" will help to fight AIDS in
Africa. Cofounded in 2006 by the rock star Bono, Product RED has
been a particularly successful example of a new trend in
celebrity-driven international aid and development, one explicitly
linked to commerce, not philanthropy.
In "Brand Aid," Lisa Ann Richey and Stefano Ponte offer a deeply
informed and stinging critique of "compassionate consumption."
Campaigns like Product RED and its precursors, such as Lance
Armstrong's Livestrong and the pink-ribbon project in support of
breast cancer research, advance the expansion of consumption far
more than they meet the needs of the people they ostensibly serve.
At the same time, such campaigns sell both the suffering of
Africans with AIDS (in the case of Product RED) and the power of
the average consumer to ameliorate it through familiar and highly
effective media representations.
Using Product RED as its focal point, this book explores how
corporations like American Express, Armani, Gap, and Hallmark
promote compassionate consumption to improve their ethical profile
and value without significantly altering their business model,
protecting themselves from the threat to their bottom lines posed
by a genuinely engaged consumer activism. Coupled with the
phenomenon of celebrity activism and expertise as embodied by Bono,
Richey and Ponte argue that this "causumerism" represents a deeply
troubling shift in relief efforts, effectively delinking the
relationship between capitalist production and global poverty.
This book uses political and socio-anthropological theory to
examine the relationship between power, interest, and agency within
population and family planning discourse across Africa, with
particular emphasis on case studies from Tanzania.
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