In From the Court to the Boardroom, by powerhouse authors, Hall of Famer Lisa Leslie and award winning CEO Bridgette Chambers, readers quickly learn how to reignite the powerful foundation of strength formed while playing competitive sports and parlay those life changing, high performing behaviors into success in the business world. Through stories and winning strategies, Lisa and Bridgette invite readers to RE-IGNITE their passion and competitive spirit. Next, the authors introduce a path designed to help readers RISE to the challenges ahead and find the inner-strength and constitution to keep REACHING for greatness in business.

Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready?

These are just a few of the newest trends in digital marketing that are part of our everyday world. In "The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric," digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketingThe specific techniques needed to achieve high customer engagementThe modern innovations that help you outperform the competitionThe best targeting and positioning practices for today's digital eraHow customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential

With the authors' decades of combined experience filling its pages, "The Digital Marketer" gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.