The updated Third Edition of this innovative text shows the unity within the diversity of activities called social research to help students understand how all social researchers construct representations of social life using theories, systematic data collection, and careful examination of that data. The book tackles questions like "What is social research?", "How does it differ from journalism, documentary film-making, or laboratory research in the natural sciences?", and "What is the researcher's obligation to those he or she is studying?" Updated throughout with new references and examples, this edition is designed to evoke challenging questions regarding the nature of representation and the ethical challenges facing social scientific researchers. The text moves beyond standard research challenges to push readers to see the complex relationships among ethics, ideas, evidence, and outcomes.