Persuasion - Social Influence and Compliance Gaining (Paperback, 7th edition)

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book's downloadable test bank, instructor's manual, and PowerPoint slides in preparing course material.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	March 2022
Authors:	Robert H. Gass • John S. Seiter
Dimensions:	254 x 178 x 28mm (L x W x T)
Format:	Paperback
Pages:	474
Edition:	7th edition
ISBN-13:	978-0-367-52848-5
Categories:	Books > Humanities > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Psychology > Social, group or collective psychology Books > Social sciences > Psychology > Occupational & industrial psychology Books > Business & Economics > Economics > General Books > Social sciences > Psychology > Philosophy & theory of psychology > General Books > Social sciences > Psychology > Cognition & cognitive psychology > Intelligence Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	0-367-52848-7
Barcode:	9780367528485

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