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Persuasion - Social Influence and Compliance Gaining (Paperback, 7th edition)
Loot Price: R4,522
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Persuasion - Social Influence and Compliance Gaining (Paperback, 7th edition)
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The seventh edition of this field-leading textbook provides an
accessible and rigorous presentation of major theories of
persuasion and their applications to a variety of real-world
contexts. In addition to presenting established theories and
models, this text encourages students to develop and apply general
conclusions about persuasion in real-world settings. Along the way,
students are introduced to the practice of social influence in an
array of contexts (e.g., advertising, marketing, politics,
interpersonal relationships, social media, groups) and across a
variety of topics (e.g., credibility, personality, deception,
motivational appeals, visual persuasion). The new edition features
expanded treatment of digital and social media; up-to-date research
on theory and practice; an increased number of international cases;
and new and expanded discussions of topics such as online
influencers, disinformation and 'fake news,' deepfakes, message
framing, normative influence, stigmatized language, and inoculation
theory. This is the ideal textbook for courses on persuasion in
communication, psychology, advertising, and marketing programs.
Instructors can also use the book's downloadable test bank,
instructor's manual, and PowerPoint slides in preparing course
material.
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