What is the key to running a successful business? Where are businesses currently failing in their drive to make money and how can the Web be used to make the most of one's marketing efforts? In Red Hot Customer Service, 35 Sizzling Ways to Heat Up Your Business and Ignite Your Sales, Lisbeth Calandrino draws on more than 30 years in retail sales to help you figure out how to make yourself more profitable in today's rapidly changing marketplace. In this book you will learn: What successful businesses do to increase their sales How basic customer service strategies can help you survive any economic environment How you can use the Web to build better relationships with your customer base - and increase your bottom line Lisbeth Calandrino is a noted marketing strategist, author, business consultant and speaker. She conducts training seminars and workshops around the country, and can be found online at www.lisbethcalandrino.com.