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"Does the management of design conflict with traditional ideas of
creative freedom and autonomy? How do government policies and
business priorities influence the day-to-day practices of
designers? And how far have the processes and purpose of creative
work been changed by its new centrality to business and government?
Bringing together case studies and material from a range of
industries and contexts, as well as a series of interviews with
practitioners, Design and Creativity provides a cutting-edge
account of key trends in the creative industries at the start of
the 21st century. Design and other creative industries shape our
lives in numerous ways, providing 'cultural' goods such as films,
music and magazines, but they also shape the look and feel of
everyday objects and spaces. The creative industries are important
economically; and governments and businesses now make considerable
efforts to manage creativity for a range of political and economic
ends"--Provided by publisher.
Brands and logos are all around us - from the clothes we wear and
the objects we buy, to the advertisements which cover our cities
and the celebrities created by the media. We regard the brand as a
new phenomenon, something born with the consumer society, but
branding was born with civilization, its earliest examples dating
to the Roman Empire.Branding is now a growing industry, applied not
only to commodities but to charities, cities, the worlds of sport
and entertainment, even government initiatives. Such is the
ubiquity and power of branding that it is increasingly taken as a
sign of the commodification of everyday life and the rapacity of
corporate power. Examining the brand in history, the growth of
national and global brands, the changing approaches of the branding
industry and the exploration of new spaces for advertising, The
Rise of Brands analyses exactly how brands develop and operate in
contemporary society.
"Does the management of design conflict with traditional ideas of
creative freedom and autonomy? How do government policies and
business priorities influence the day-to-day practices of
designers? And how far have the processes and purpose of creative
work been changed by its new centrality to business and government?
Bringing together case studies and material from a range of
industries and contexts, as well as a series of interviews with
practitioners, Design and Creativity provides a cutting-edge
account of key trends in the creative industries at the start of
the 21st century. Design and other creative industries shape our
lives in numerous ways, providing 'cultural' goods such as films,
music and magazines, but they also shape the look and feel of
everyday objects and spaces. The creative industries are important
economically; and governments and businesses now make considerable
efforts to manage creativity for a range of political and economic
ends"--Provided by publisher.
Brands and logos are all around us - from the clothes we wear and
the objects we buy, to the advertisements which cover our cities
and the celebrities created by the media. We regard the brand as a
new phenomenon, something born with the consumer society, but
branding was born with civilization, its earliest examples dating
to the Roman Empire.Branding is now a growing industry, applied not
only to commodities but to charities, cities, the worlds of sport
and entertainment, even government initiatives. Such is the
ubiquity and power of branding that it is increasingly taken as a
sign of the commodification of everyday life and the rapacity of
corporate power. Examining the brand in history, the growth of
national and global brands, the changing approaches of the branding
industry and the exploration of new spaces for advertising, The
Rise of Brands analyses exactly how brands develop and operate in
contemporary society.
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