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Practical PR - How to Create Focused, Researched-Based Campaigns that Produce Measurable Results (Paperback): Lloyd Corder Ph.... Practical PR - How to Create Focused, Researched-Based Campaigns that Produce Measurable Results (Paperback)
Lloyd Corder Ph. D.
R499 Discovery Miles 4 990
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Step-by-step guide for creating and implementing public relations programs, including conducting marketing research, setting objectives, developing a campaign and measuring results. Focused on pr basics.

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