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Books > Business & Economics > Business & management > Sales & marketing > Public relations

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Practical PR - How to Create Focused, Researched-Based Campaigns that Produce Measurable Results (Paperback) Loot Price: R499
Discovery Miles 4 990
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Practical PR - How to Create Focused, Researched-Based Campaigns that Produce Measurable Results (Paperback): Lloyd Corder Ph....

Practical PR - How to Create Focused, Researched-Based Campaigns that Produce Measurable Results (Paperback)

Lloyd Corder Ph. D.

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Loot Price R499 Discovery Miles 4 990

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Step-by-step guide for creating and implementing public relations programs, including conducting marketing research, setting objectives, developing a campaign and measuring results. Focused on pr basics.

General

Imprint: Createspace Independent Publishing Platform
Country of origin: United States
Release date: September 2009
First published: September 2009
Authors: Lloyd Corder Ph. D.
Dimensions: 254 x 203 x 6mm (L x W x T)
Format: Paperback - Trade
Pages: 108
ISBN-13: 978-1-4495-1105-0
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 1-4495-1105-8
Barcode: 9781449511050

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