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Marketing and Social Media: A Guide for Libraries, Archives, and
Museums, Second Edition is a much-needed guide to marketing for
libraries, archives, and museum professionals in the social media
age. This book serves as both an introductory textbook and as a
guide for working professionals interested in developing
well-planned evidence-based marketing campaigns. Chapters cover
coordinating efforts with the organization's mission, goals, and
objectives, how to do a SWOT analysis and environmental scanning,
the use of existing data as well as issues in collecting additional
data, how to identify and involve stakeholders, a 4-step marketing
model, considerations of price, placement, product, and promotion,
market research, understanding customer groups and market
segmentation, marketing mix strategy and evaluation, promotional
activities, channel selection, social media marketing activities,
content marketing, social media policies, guidelines, crisis
communication, and evidence-based assessment. Discussion of social
media and examples of social media marketing activities are
included throughout the book, as well as case study examples of
marketing and social media campaigns in libraries, archives and
museums. This second edition further includes a new final chapter
offering step-by-step guidance for brand-new social media managers
on how to get started from their first day on the job with social
media marketing, management, assessment, strategic planning, and
content calendar planning activities, in addition to working with
colleagues and managers to integrate social media into work
activities across the organization. For educators, this text
includes elements which can be developed into classroom or workshop
assignments which include pull quotes highlighting important
concepts in each chapter, key terms, discussion questions,
illustrative case study examples from archives, libraries and
museums, and an annotated bibliography for further reading.
Marketing and Social Media: A Guide for Libraries, Archives, and
Museums, Second Edition is a much-needed guide to marketing for
libraries, archives, and museum professionals in the social media
age. This book serves as both an introductory textbook and as a
guide for working professionals interested in developing
well-planned evidence-based marketing campaigns. Chapters cover
coordinating efforts with the organization's mission, goals, and
objectives, how to do a SWOT analysis and environmental scanning,
the use of existing data as well as issues in collecting additional
data, how to identify and involve stakeholders, a 4-step marketing
model, considerations of price, placement, product, and promotion,
market research, understanding customer groups and market
segmentation, marketing mix strategy and evaluation, promotional
activities, channel selection, social media marketing activities,
content marketing, social media policies, guidelines, crisis
communication, and evidence-based assessment. Discussion of social
media and examples of social media marketing activities are
included throughout the book, as well as case study examples of
marketing and social media campaigns in libraries, archives and
museums. This second edition further includes a new final chapter
offering step-by-step guidance for brand-new social media managers
on how to get started from their first day on the job with social
media marketing, management, assessment, strategic planning, and
content calendar planning activities, in addition to working with
colleagues and managers to integrate social media into work
activities across the organization. For educators, this text
includes elements which can be developed into classroom or workshop
assignments which include pull quotes highlighting important
concepts in each chapter, key terms, discussion questions,
illustrative case study examples from archives, libraries and
museums, and an annotated bibliography for further reading.
This is a reproduction of a book published before 1923. This book
may have occasional imperfections such as missing or blurred pages,
poor pictures, errant marks, etc. that were either part of the
original artifact, or were introduced by the scanning process. We
believe this work is culturally important, and despite the
imperfections, have elected to bring it back into print as part of
our continuing commitment to the preservation of printed works
worldwide. We appreciate your understanding of the imperfections in
the preservation process, and hope you enjoy this valuable book.
++++ The below data was compiled from various identification fields
in the bibliographic record of this title. This data is provided as
an additional tool in helping to ensure edition identification:
++++ Le Roman De La Rose: Dissertation Sur Le Roman De La Rose,
Analyse Du Roman De La Rose, De L'utilite Des Glossaires; Le Roman
De La Rose: Dissertation Sur Le Roman De La Rose, Analyse Du Roman
De La Rose, De L'utilite Des Glossaires; Meon Guillaume de Lorris,
Meon, Lenglet Du Fresnoy, Marot Didot, 1814
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