0
Your cart

Your cart is empty

Books > Reference & Interdisciplinary > Museums & museology

Buy Now

Marketing and Social Media - A Guide for Libraries, Archives, and Museums (Hardcover, Second Edition) Loot Price: R2,371
Discovery Miles 23 710
Marketing and Social Media - A Guide for Libraries, Archives, and Museums (Hardcover, Second Edition): Lorri Mon, Christie...

Marketing and Social Media - A Guide for Libraries, Archives, and Museums (Hardcover, Second Edition)

Lorri Mon, Christie Koontz

 (sign in to rate)
Loot Price R2,371 Discovery Miles 23 710 | Repayment Terms: R222 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization's mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.

General

Imprint: Rowman & Littlefield Publishers
Country of origin: United States
Release date: December 2020
Authors: Lorri Mon • Christie Koontz
Dimensions: 242 x 160 x 28mm (L x W x T)
Format: Hardcover
Pages: 322
Edition: Second Edition
ISBN-13: 978-1-5381-4294-3
Categories: Books > Reference & Interdisciplinary > Museums & museology
Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management
Books > Reference & Interdisciplinary > Library & information sciences > Library & information services
Books > Business & Economics > Business & management > Management & management techniques > General
Promotions
LSN: 1-5381-4294-5
Barcode: 9781538142943

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Records Management for Museums and…
Charlotte Brunskill, Sarah Demb Paperback R1,568 Discovery Miles 15 680
Art Museums of the World - Norway-Zaire
Virginia Jackson, Etc Hardcover R4,608 Discovery Miles 46 080
Art Museums of the World - Afghan…
Virginia Jackson Hardcover R2,501 Discovery Miles 25 010
World Heritage on the Ground…
Christoph Brumann, David Berliner Hardcover R2,851 Discovery Miles 28 510
A Research Agenda for Heritage Tourism
Maria Gravari-Barbas Hardcover R3,275 Discovery Miles 32 750
The Road to Blair Mountain - Saving a…
Charles B Keeney Paperback R624 R563 Discovery Miles 5 630
A Research Agenda for Heritage Planning…
Eva Stegmeijer, Loes Veldpaus Paperback R1,070 Discovery Miles 10 700
Sites of Remembrance - Shropshire War…
Peter Francis Paperback R539 Discovery Miles 5 390
House of Barnard - A Notable Family of…
John P. Fallon Hardcover R3,525 Discovery Miles 35 250
Steam Trains Today - Journeys Along…
Andrew Martin Paperback R318 Discovery Miles 3 180
Exploring Science in Museums
Susan M. Pearce Hardcover R4,624 Discovery Miles 46 240
A Research Agenda for Heritage Tourism
Maria Gravari-Barbas Paperback R1,059 Discovery Miles 10 590

See more

Partners