Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the imaging of selling from the mid nineteenth century to the present, in terms of the visual interaction that occurs between the commodity and the consumer and between body and space. Under the categories of Promotion, Product and Place, contributors to the volume examine the strategies in the presentation of retail goods and environments that range from print advertising to product design to store display and architecture. Visual Merchandising: The Image of Selling is located directly at the nexus of business practice and cultural myth, where the spectator never loses sight of their status as buyer and the object of desire is always still a commodity.

In the late nineteenth century, the urban department store arose as a built artifact and as a social institution in the United States. While the physical building type is the foundation of this comprehensive architectural study, Louisa Iarocci reaches beyond the analysis of the bricks and mortar to reconsider how the 'spaces of selling' were culturally-produced spaces, as well as the product of interrelated economic, social, technological and aesthetic forces. The agenda of the book is three-fold; to address the lack of a comprehensive architectural study of the nineteenth century department store in the United States; to expand the analysis of the commercial city as a built and represented entity; and to continue recent scholarly efforts that seek to understand commercial space as a historically specific and a conceptually perceived construct. The Urban Department Store in America, 1850-1930 acts as a corrective to a current imbalance in the historiography of this retailing institution that tends to privilege its role as an autonomous 'modern' building type. Instead, Iarocci documents the development of the department store as an urban institution that grew out of the built space of the city and the lived spaces of its occupants.

In the late nineteenth century, the urban department store arose as a built artifact and as a social institution in the United States. While the physical building type is the foundation of this comprehensive architectural study, Louisa Iarocci reaches beyond the analysis of the bricks and mortar to reconsider how the 'spaces of selling' were culturally-produced spaces, as well as the product of interrelated economic, social, technological and aesthetic forces. The agenda of the book is three-fold; to address the lack of a comprehensive architectural study of the nineteenth century department store in the United States; to expand the analysis of the commercial city as a built and represented entity; and to continue recent scholarly efforts that seek to understand commercial space as a historically specific and a conceptually perceived construct. The Urban Department Store in America, 1850-1930 acts as a corrective to a current imbalance in the historiography of this retailing institution that tends to privilege its role as an autonomous 'modern' building type. Instead, Iarocci documents the development of the department store as an urban institution that grew out of the built space of the city and the lived spaces of its occupants.

Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the imaging of selling from the mid nineteenth century to the present, in terms of the visual interaction that occurs between the commodity and the consumer and between body and space. Under the categories of Promotion, Product and Place, contributors to the volume examine the strategies in the presentation of retail goods and environments that range from print advertising to product design to store display and architecture. Visual Merchandising: The Image of Selling is located directly at the nexus of business practice and cultural myth, where the spectator never loses sight of their status as buyer and the object of desire is always still a commodity.