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15 matches in All Departments
New consumer trends, the over-supply of brands, products and
services, digital acceleration, market fragmentation, new
disruptive businesses/models, and the growth of large e-commerce
platforms - these have all combined to cause a paradigm shift in
commercial distribution. Distribution channels like multi-brand
stores, chain stores, shopping centres and department stores will
remain relevant with consumers but if they are to survive, they
will have to undergo a complete reset. In this book, two leading
figures from retail explain how the structural changes taking place
today will affect each retail channel. They explore strategies to
promote the rebirth of the retail sector and the companies that
operate within it. This reset is based on enhancing the emotional
connections with consumers (through memorable content and
experiences) so that stores will surprise again. Moreover, it rests
on integrating the physical and digital so that shopping, whether
online or offline, becomes a connected and singular experience.
Ultimately, physical stores remain important for the future of
retail and distribution because they offer a live experience and
the kind of person-to-person experience that cannot be matched
online. However, consumer expectations and behaviour have changed,
and the stores of the future will have to transform to keep
attracting their attention.
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Critical Readings (Paperback)
Ruth Verde Zein; Edited by Fernando Luiz Lara, Silvana Romano
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R520
R427
Discovery Miles 4 270
Save R93 (18%)
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Ships in 10 - 15 working days
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Designed as a survey and focused on key examples and movements
arranged chronologically from 1903 to 2003, this is the first
comprehensive history of modern architecture in Latin America in
any language. Runner-up, University Co-op Robert W. Hamilton Book
Award, 2015 Modern Architecture in Latin America: Art, Technology,
and Utopia is an introductory text on the issues, polemics, and
works that represent the complex processes of political, economic,
and cultural modernization in the twentieth century. The number and
types of projects varied greatly from country to country, but, as a
whole, the region produced a significant body of architecture that
has never before been presented in a single volume in any language.
Modern Architecture in Latin America is the first comprehensive
history of this important production. Designed as a survey and
focused on key examples/paradigms arranged chronologically from
1903 to 2003, this volume covers a myriad of countries; historical,
social, and political conditions; and projects/developments that
range from small houses to urban plans to architectural movements.
The book is structured so that it can be read in a variety of
ways-as a historically developed narrative of modern architecture
in Latin America, as a country-specific chronology, or as a
treatment of traditions centered on issues of art, technology, or
utopia. This structure allows readers to see the development of
multiple and parallel branches/historical strands of architecture
and, at times, their interconnections across countries. The authors
provide a critical evaluation of the movements presented in
relationship to their overall goals and architectural
transformations.
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