Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
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Retail Reset - Why physical stores are still the key to the future (Paperback)
Loot Price: R338
Discovery Miles 3 380
You Save: R74
(18%)
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Retail Reset - Why physical stores are still the key to the future (Paperback)
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List price R412
Loot Price R338
Discovery Miles 3 380
You Save R74 (18%)
Expected to ship within 9 - 15 working days
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New consumer trends, the over-supply of brands, products and
services, digital acceleration, market fragmentation, new
disruptive businesses/models, and the growth of large e-commerce
platforms - these have all combined to cause a paradigm shift in
commercial distribution. Distribution channels like multi-brand
stores, chain stores, shopping centres and department stores will
remain relevant with consumers but if they are to survive, they
will have to undergo a complete reset. In this book, two leading
figures from retail explain how the structural changes taking place
today will affect each retail channel. They explore strategies to
promote the rebirth of the retail sector and the companies that
operate within it. This reset is based on enhancing the emotional
connections with consumers (through memorable content and
experiences) so that stores will surprise again. Moreover, it rests
on integrating the physical and digital so that shopping, whether
online or offline, becomes a connected and singular experience.
Ultimately, physical stores remain important for the future of
retail and distribution because they offer a live experience and
the kind of person-to-person experience that cannot be matched
online. However, consumer expectations and behaviour have changed,
and the stores of the future will have to transform to keep
attracting their attention.
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