Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. A companion Web site with resources for students and instructors is available: Click here to access the companion web site.

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.

The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.

Any student hoping to enter the world of management will need to show that they understand and have mastered these techniques. This book will help them to do this and covers the following key topics: - Measurement sacling and reliability issues in management- Parametric and non-parametric statistical tests- Gerneralized Linear Modeling techniques- Data-reduction techniques- Model selection and model checking- Recursive and non-recursive models- Neural networks- Knowledge-based systemsThis book is ideal for students taking upper level undergraduate classes and graduate classes in statistics for business and management.

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.

The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.

Any student hoping to enter the world of management will need to show that they understand and have mastered these techniques. This book will help them to do this and covers the following key topics: - Measurement sacling and reliability issues in management- Parametric and non-parametric statistical tests- Gerneralized Linear Modeling techniques- Data-reduction techniques- Model selection and model checking- Recursive and non-recursive models- Neural networks- Knowledge-based systemsThis book is ideal for students taking upper level undergraduate classes and graduate classes in statistics for business and management.

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. A companion Web site with resources for students and instructors is available: Click here to access the companion web site.