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Problems in Marketing - Applying Key Concepts and Techniques (Hardcover, 2nd Revised edition) Loot Price: R4,887
Discovery Miles 48 870
Repayment Terms: R458 pm x 12*
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Problems in Marketing - Applying Key Concepts and Techniques (Hardcover, 2nd Revised edition): Luiz A. M. Moutinho, Charles S....

Problems in Marketing - Applying Key Concepts and Techniques (Hardcover, 2nd Revised edition)

Luiz A. M. Moutinho, Charles S. Chien

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Loot Price R4,887 Discovery Miles 48 870 | Repayment Terms: R458 pm x 12*

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Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. A companion Web site with resources for students and instructors is available: Click here to access the companion web site.

General

Imprint: Sage Publications Ltd
Country of origin: United States
Release date: 2008
First published: 2008
Authors: Luiz A. M. Moutinho • Charles S. Chien
Dimensions: 232 x 186 x 27mm (L x W x T)
Format: Hardcover
Pages: 336
Edition: 2nd Revised edition
ISBN-13: 978-0-7619-7178-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-7619-7178-5
Barcode: 9780761971788

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