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Music as Multimodal Discourse - Semiotics, Power and Protest (Hardcover): Lyndon C. S. Way, Simon Mckerrell Music as Multimodal Discourse - Semiotics, Power and Protest (Hardcover)
Lyndon C. S. Way, Simon Mckerrell
R4,371 Discovery Miles 43 710 Ships in 12 - 17 working days

We communicate multimodally. Everyday communication involves not only words, but gestures, images, videos, sounds and of course, music. Music has traditionally been viewed as a separate object that we can isolate, discuss, perform and listen to. However, much of music's power lies in its use as multimodal communication. It is not just lyrics which lend songs their meaning, but images and musical sounds as well. The music industry, governments and artists have always relied on posters, films and album covers to enhance music's semiotic meaning. Music as Multimodal Discourse: Semiotics, Power and Protest considers musical sound as multimodal communication, examining the interacting meaning potential of sonic aspects such as rhythm, instrumentation, pitch, tonality, melody and their interrelationships with text, image and other modes, drawing upon, and extending the conceptual territory of social semiotics. In so doing, this book brings together research from scholars to explore questions around how we communicate through musical discourse, and in the discourses of music. Methods in this collection are drawn from Critical Discourse Analysis, Social Semiotics and Music Studies to expose both the function and semiotic potential of the various modes used in songs and other musical texts. These analyses reveal how each mode works in various contexts from around the world often articulating counter-hegemonic and subversive discourses of identity and belonging.

Popular Music and Multimodal Critical Discourse Studies - Ideology, Control and Resistance in Turkey since 2002 (Hardcover):... Popular Music and Multimodal Critical Discourse Studies - Ideology, Control and Resistance in Turkey since 2002 (Hardcover)
Lyndon C. S. Way
R4,818 Discovery Miles 48 180 Ships in 10 - 15 working days

Popular music has long been used to entertain, provoke, challenge and liberate but also to oppress and control. Can popular music be political? What types of popular music work best with politics? How can songs, videos, concerts or any other musical commodity convey ideas about power, politics and identity? Using Multimodal Critical Discourse Studies (MCDS), this book reveals the deeply political role played by popular music. Lyndon Way demonstrates how MCDS can provide important and timely insights on the political nature of popular music, due to its focus on how communication takes place, as well as its interest in discourse and how ideologies are naturalised and legitimised. The book considers the example of contemporary Turkish society, with its complex and deep ideological divisions increasingly obvious under the stewardship of President Recep Tayyip Erdogan and his centre-right political party, in power since 2002. It looks at how the authorities seek to harness and control popular music and considers a wide range of popular music genres including rock, rap, protest and folk music. It shows how official promotional videos, protest cut-and-paste offerings, party-political election songs, live music events and internet discussions about popular music emerge as sites of power and resistance in certain venues and particularly across social media. Throughout the book, Lyndon Way shows that popular music is also deeply political.

Self-serving National Ideologies (Paperback): Lyndon C. S. Way Self-serving National Ideologies (Paperback)
Lyndon C. S. Way
R2,583 Discovery Miles 25 830 Ships in 10 - 15 working days

This book examines the historical formation and contemporary circulation of competing variants of Turkish Cypriot nationalisms as they are articulated in Turkish Cypriot radio news. Presently, there is an ideological struggle between two versions of Turkish Cypriot nationalism in the Turkish Republic of Northern Cyprus (TRNC). 'Turkish nationalism' sees TRNC as part of a pan-Turkish nation while 'Pro-federation' nationalism sees TRNC as part of an inclusive Cypriot identity. TRNC radio is one site where national discourses can be accessed and evaluated. Critical Discourse Analysis is used to reveal how discourses in news stories shape the way events appear, contributing to prevailing nationalisms. Analysis is contextualised with newsroom studies. This study challenges the myth that national discourses are uniform expressions and allegiances in news media. Instead, the data reveals national discourses are internally fractured, politically differentiated and temporal, supporting interests associated with each station at the expense of contributing to a solution-friendly atmosphere which frees residents from a life of embargoes, fear and isolation.

Popular Music and Multimodal Critical Discourse Studies - Ideology, Control and Resistance in Turkey since 2002 (Paperback):... Popular Music and Multimodal Critical Discourse Studies - Ideology, Control and Resistance in Turkey since 2002 (Paperback)
Lyndon C. S. Way
R1,372 Discovery Miles 13 720 Ships in 10 - 15 working days

Popular music has long been used to entertain, provoke, challenge and liberate but also to oppress and control. Can popular music be political? What types of popular music work best with politics? How can songs, videos, concerts or any other musical commodity convey ideas about power, politics and identity? Using Multimodal Critical Discourse Studies (MCDS), this book reveals the deeply political role played by popular music. Lyndon Way demonstrates how MCDS can provide important and timely insights on the political nature of popular music, due to its focus on how communication takes place, as well as its interest in discourse and how ideologies are naturalised and legitimised. The book considers the example of contemporary Turkish society, with its complex and deep ideological divisions increasingly obvious under the stewardship of President Recep Tayyip Erdogan and his centre-right political party, in power since 2002. It looks at how the authorities seek to harness and control popular music and considers a wide range of popular music genres including rock, rap, protest and folk music. It shows how official promotional videos, protest cut-and-paste offerings, party-political election songs, live music events and internet discussions about popular music emerge as sites of power and resistance in certain venues and particularly across social media. Throughout the book, Lyndon Way shows that popular music is also deeply political.

Music as Multimodal Discourse - Semiotics, Power and Protest (Paperback): Lyndon C. S. Way, Simon Mckerrell Music as Multimodal Discourse - Semiotics, Power and Protest (Paperback)
Lyndon C. S. Way, Simon Mckerrell
R1,409 Discovery Miles 14 090 Ships in 10 - 15 working days

We communicate multimodally. Everyday communication involves not only words, but gestures, images, videos, sounds and of course, music. Music has traditionally been viewed as a separate object that we can isolate, discuss, perform and listen to. However, much of music's power lies in its use as multimodal communication. It is not just lyrics which lend songs their meaning, but images and musical sounds as well. The music industry, governments and artists have always relied on posters, films and album covers to enhance music's semiotic meaning. Music as Multimodal Discourse: Semiotics, Power and Protest considers musical sound as multimodal communication, examining the interacting meaning potential of sonic aspects such as rhythm, instrumentation, pitch, tonality, melody and their interrelationships with text, image and other modes, drawing upon, and extending the conceptual territory of social semiotics. In so doing, this book brings together research from scholars to explore questions around how we communicate through musical discourse, and in the discourses of music. Methods in this collection are drawn from Critical Discourse Analysis, Social Semiotics and Music Studies to expose both the function and semiotic potential of the various modes used in songs and other musical texts. These analyses reveal how each mode works in various contexts from around the world often articulating counter-hegemonic and subversive discourses of identity and belonging.

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