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Music as Multimodal Discourse - Semiotics, Power and Protest (Hardcover)
Loot Price: R4,583
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Music as Multimodal Discourse - Semiotics, Power and Protest (Hardcover)
Series: Bloomsbury Advances in Semiotics
Expected to ship within 12 - 19 working days
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We communicate multimodally. Everyday communication involves not
only words, but gestures, images, videos, sounds and of course,
music. Music has traditionally been viewed as a separate object
that we can isolate, discuss, perform and listen to. However, much
of music's power lies in its use as multimodal communication. It is
not just lyrics which lend songs their meaning, but images and
musical sounds as well. The music industry, governments and artists
have always relied on posters, films and album covers to enhance
music's semiotic meaning. Music as Multimodal Discourse: Semiotics,
Power and Protest considers musical sound as multimodal
communication, examining the interacting meaning potential of sonic
aspects such as rhythm, instrumentation, pitch, tonality, melody
and their interrelationships with text, image and other modes,
drawing upon, and extending the conceptual territory of social
semiotics. In so doing, this book brings together research from
scholars to explore questions around how we communicate through
musical discourse, and in the discourses of music. Methods in this
collection are drawn from Critical Discourse Analysis, Social
Semiotics and Music Studies to expose both the function and
semiotic potential of the various modes used in songs and other
musical texts. These analyses reveal how each mode works in various
contexts from around the world often articulating counter-hegemonic
and subversive discourses of identity and belonging.
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