Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
* Completely updated to include: new programming forms, changes in programming style, and more!
* Updated Glossary!
* Study questions for each chapter
* Companion website for students and Instructor's Manual

Published to mark the Civil War sesquicentennial, The Yellowhammer War collects new essays on Alabama's role in, and experience of, the bloody national conflict and its aftermath. During the first winter of the war, Confederate soldiers derided the men of an Alabama Confederate unit for their yellow-trimmed uniforms that allegedly resembled the plumage of the yellow-shafted flicker or "yellowhammer" (now the Northern Flicker, Colaptes auratus, and the state bird of Alabama). The soldiers' nickname, "Yellowhammers," came from this epithet. After the war, Alabama veterans proudly wore yellowhammer feathers in their hats or lapels when attending reunions. Celebrations throughout the state have often expanded on that pageantry and glorified the figures, events, and battles of the Civil War with sometimes dubious attention to historical fact and little awareness of those who supported, resisted, or tolerated the war off the battlefield. Many books about Alabama's role in the Civil War have focused serious attention on the military and political history of the war. The Yellowhammer War likewise examines the military and political history of Alabama's Civil War contributions, but it also covers areas of study usually neglected by centennial scholars, such as race, women, the home front, and Reconstruction. From Patricia A. Hoskins's look at Jews in Alabama during the Civil War and Jennifer Ann Newman Treviño's examination of white women's attitudes during secession to Harriet E. Amos Doss's study of the reaction of Alabamians to Lincoln's Assassination and Jason J. Battles's essay on the Freedman's Bureau, readers are treated to a broader canvas of topics on the Civil War and the state. CONTRIBUTORS Jason J. Battles / Lonnie A. Burnett / Harriet E. Amos Doss / Bertis English / Michael W. Fitzgerald / Jennifer Lynn Gross / Patricia A. Hoskins / Kenneth W. Noe / Victoria E. Ott / Terry L. Seip / Ben H. Severance / Kristopher A. Teters / Jennifer Ann Newman Treviño / Sarah Woolfolk Wiggins / Brian Steel Wills Published in Cooperation with the Frances S. Summersell Center for the Study of the South

Summary: Culminating Family and Career in the 1990s includes 53 illustrated stories, sprung from the pages of the author's diaries, which she has kept since she was 10 years old. Most of the stories are based in the Los Angeles area of California while others are located in countries where she taught or consulted. They incorporate historical facts and sociological commentary on such subjects as: anniversaries, art, associations, Australia, awards, budgeting, cars, consulting, Estonia, expert witnesses, friends, Fulbrights, grandchildren, health, investments, New Zealand, Russia, speeches, teaching, traveling, TV program testing, universities, weddings, women's issues, and writing.

Starting a Career and Family in the 1960s includes 59 illustrated stories, sprung from the pages of the author's diaries, which she has kept since she was 10 years old. Most of the stories are based in the Los Angeles area of California. They incorporate historical facts and sociological commentary on such subjects as: aerospace, cars, childbirth, children, civil rights movement, closed-circuit TV, college teaching, death, dissertations, education, family, flu, friends, grants, health, holidays, house remodeling, junior high teaching, Kennedy's assassination, military, performing on TV, playpens, pre-school, producing TV programs, relatives, traffic, travel, writing, and Yosemite.

Coming of Age in the 1950s includes 64 illustrated short stories, sprung from the pages of the author's diaries, which she has kept since she was 10 years old. Most of the stories are based in Pittsburgh, Pennsylvania, but the last few feature Los Angeles, California. The stories incorporate historical facts and sociological commentary on such subjects as apartments, cars, clothes, college dorm life, dating, death, friendship, high school, illness, junior high, meals, modeling, marriage, Miss America, music, newspapers, part-time jobs, pets, religion, shopping, snow, sororities, teachers, television, and travel.

Stories From My Career is a compilation of 50 illustrated stories about the author's career as a college professor and media practitioner. Her career began in the 1960s when very few women were employed in either area and spanned six decades until her retirement. The initial stories take place in Pittsburgh, where she grew up, and Chicago, where she went to college, but most of the stories are centered in the Los Angeles area. A fair number also take place in other countries where she taught and consulted. The stories encompass topics such as combining career and family, the evolution of electronic technology, the civil rights movement, maternity leave practices, television production techniques, the Academy of Television Arts & Sciences, beginnings of cable TV, teaching challenges, media functions in developing nations, and career advice.

Growing Up in the 1940s includes 50 illustrated short stories, sprung from the pages of the author's diaries. Most of the stories take place in Pittsburgh, Pennsylvania and incorporate historical facts and sociological commentary on such subjects as baseball, cigarettes, coal furnaces, garbage, Girl Scouts, holidays, ice boxes, love, medicine, milkmen, movies, politics, radio, religion, transportation, and World War II.