Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
* Completely updated to include: new programming forms, changes in programming style, and more!
* Updated Glossary!
* Study questions for each chapter
* Companion website for students and Instructor's Manual

Summary: Culminating Family and Career in the 1990s includes 53 illustrated stories, sprung from the pages of the author's diaries, which she has kept since she was 10 years old. Most of the stories are based in the Los Angeles area of California while others are located in countries where she taught or consulted. They incorporate historical facts and sociological commentary on such subjects as: anniversaries, art, associations, Australia, awards, budgeting, cars, consulting, Estonia, expert witnesses, friends, Fulbrights, grandchildren, health, investments, New Zealand, Russia, speeches, teaching, traveling, TV program testing, universities, weddings, women's issues, and writing.

Starting a Career and Family in the 1960s includes 59 illustrated stories, sprung from the pages of the author's diaries, which she has kept since she was 10 years old. Most of the stories are based in the Los Angeles area of California. They incorporate historical facts and sociological commentary on such subjects as: aerospace, cars, childbirth, children, civil rights movement, closed-circuit TV, college teaching, death, dissertations, education, family, flu, friends, grants, health, holidays, house remodeling, junior high teaching, Kennedy's assassination, military, performing on TV, playpens, pre-school, producing TV programs, relatives, traffic, travel, writing, and Yosemite.

Coming of Age in the 1950s includes 64 illustrated short stories, sprung from the pages of the author's diaries, which she has kept since she was 10 years old. Most of the stories are based in Pittsburgh, Pennsylvania, but the last few feature Los Angeles, California. The stories incorporate historical facts and sociological commentary on such subjects as apartments, cars, clothes, college dorm life, dating, death, friendship, high school, illness, junior high, meals, modeling, marriage, Miss America, music, newspapers, part-time jobs, pets, religion, shopping, snow, sororities, teachers, television, and travel.

Stories From My Career is a compilation of 50 illustrated stories about the author's career as a college professor and media practitioner. Her career began in the 1960s when very few women were employed in either area and spanned six decades until her retirement. The initial stories take place in Pittsburgh, where she grew up, and Chicago, where she went to college, but most of the stories are centered in the Los Angeles area. A fair number also take place in other countries where she taught and consulted. The stories encompass topics such as combining career and family, the evolution of electronic technology, the civil rights movement, maternity leave practices, television production techniques, the Academy of Television Arts & Sciences, beginnings of cable TV, teaching challenges, media functions in developing nations, and career advice.

Growing Up in the 1940s includes 50 illustrated short stories, sprung from the pages of the author's diaries. Most of the stories take place in Pittsburgh, Pennsylvania and incorporate historical facts and sociological commentary on such subjects as baseball, cigarettes, coal furnaces, garbage, Girl Scouts, holidays, ice boxes, love, medicine, milkmen, movies, politics, radio, religion, transportation, and World War II.