Why is it that nine out of every ten businesses fail? And what precious bit of knowledge does that one business out of every ten have that enables it to succeed? While there is no single answer to this question, as there are as many answers to this question as there are businesses, there is one veritable truth that every aspiring entrepreneur needs to know. . .while anyone can start a business, very few ever figure out a way to make money in the process. MJ Gottlieb's How To Ruin A Business Without Really Trying is a highly animated, layman's terms business book containing fifty-five painstaking, yet hysterical tales from MJ Gottlieb's journey as an entrepreneur. It is written as a simple- yet practical- guide for aspiring entrepreneurs, putting each story in the form of a 'case study', explaining both the crime committed ('The Wrong') and the lesson learned ('The Right'). The book is split into two sections. . .Part One, My Most Infamous Screw-Ups, contains thirty-nine short stories starting with the top five Do Not's and Never Ever Evers when starting a business. Part Two, More Case Studies and Some other Things I Learned Along the Way includes sixteen more short stories focusing specifically on the subject of pursuing capital. How To Ruin A Business Without Really Trying is one of very few that concentrates on what "not" to do as its method of teaching. MJ takes this approach as he has found that most entrepreneurs simply do not like to be told what to do, and that learning what not to do simply makes a lot more sense!

When life hands you lemons what do you do? Well complaining certainly doesn't help anything, and nobody really listens anyway. Truth is, most successful people have failed their way to the top. For every successful person that you see, what you don't see is the trail of bankruptcies, failed partnerships, and pricey mistakes that made them who they are today. So does that mean every entrepreneur has to go through the same horrors, heartaches and pain? Is there any way to avoid this?
Well one way is to learn from the experiences of others. . .
MJ Gottlieb's "How To Ruin A Business Without Really Trying" takes a new and exciting approach to help entrepreneurs by telling them what "not" to do. The book uses fifty-five painstaking, yet hysterical tales throughout MJ Gottlieb's 21-year journey as an entrepreneur to highlight some of the most prevalent and destructive mistakes entrepreneurs make when running a business today.
Truth-be-told, entrepreneurs simply do NOT like to be told what to do. Learning from the mistakes of others however, takes the ego out of the equation so entrepreneurs can learn objectively, while still allowing them to enjoy the freedom of their own experience.