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Media Talk and Political Elections in Europe and America (Hardcover): A. Tolson, M. Ekstrom, Mats Ekstroem Media Talk and Political Elections in Europe and America (Hardcover)
A. Tolson, M. Ekstrom, Mats Ekstroem
R1,871 Discovery Miles 18 710 Ships in 12 - 17 working days

This book makes an important contribution to the study of political communication. Its chapters provide a detailed analysis of forms of media talk associated with contemporary political elections. The approach is derived from the study of broadcast media talk, which extends here to political communication on the Internet. Key topics include: changing forms of political interview, televised political debates (held in the UK for the first time in 2010), the use of multimedia in promotional discourse, and uses of the Internet to engage with voters (an approach used successfully in the Obama presidential campaigns of 2008 and 2012). In addition to chapters from the UK and USA, there are also contributions from Greece, Spain, Sweden and Austria. Accordingly this book breaks new ground, not only in its coverage of the way politics is communicated to citizens, but also its recognition that in the modern world political culture is increasingly globalised, requiring an international critical perspective.

Media Talk and Political Elections in Europe and America (Paperback, 1st ed. 2013): A. Tolson, M. Ekstrom, Mats Ekstroem Media Talk and Political Elections in Europe and America (Paperback, 1st ed. 2013)
A. Tolson, M. Ekstrom, Mats Ekstroem
R2,102 Discovery Miles 21 020 Ships in 10 - 15 working days

This book makes an important contribution to the study of political communication. Its chapters analyse forms of media talk associated with contemporary political elections. Key topics include: changing forms of political interview, televised political debates, and the use of multimedia in promotional discourse.

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