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Media Talk and Political Elections in Europe and America (Hardcover)
Loot Price: R1,964
Discovery Miles 19 640
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Media Talk and Political Elections in Europe and America (Hardcover)
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This book makes an important contribution to the study of political
communication. Its chapters provide a detailed analysis of forms of
media talk associated with contemporary political elections. The
approach is derived from the study of broadcast media talk, which
extends here to political communication on the Internet. Key topics
include: changing forms of political interview, televised political
debates (held in the UK for the first time in 2010), the use of
multimedia in promotional discourse, and uses of the Internet to
engage with voters (an approach used successfully in the Obama
presidential campaigns of 2008 and 2012). In addition to chapters
from the UK and USA, there are also contributions from Greece,
Spain, Sweden and Austria. Accordingly this book breaks new ground,
not only in its coverage of the way politics is communicated to
citizens, but also its recognition that in the modern world
political culture is increasingly globalised, requiring an
international critical perspective.
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