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Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Key Terms in Semantics explains the all the terms and concepts in
semantics which students on linguistics and language studies course
are likely to encounter during their undergraduate study. The book
is organized alphabetically, and fully cross-referenced. The book
includes a section on key thinkers in semantics, from Aristotle to
Noam Chomsky and will be a valuable desk reference for students
throughout their undergraduate course. The final section presents a
list of key readings in semantics, to signpost the reader towards
classic articles, as well providing a springboard to further study.
The book is accessibly written, with complex terms and concepts
explained in an easy to understand and approachable manner.
Managing (e)Business Transformation comprises text and cases
designed to show students how a business can be transformed into an
internetworked enterprise where IT infrastructures are used to link
customers, suppliers, partners and employees to create superior
economic value. The book is written based on the premise that
integrating internet technologies throughout the value chain is
crucial to building and managing customer relationships.
Importantly, it underscores the centrality of basic business and
economic principles within the context of a networked environment.
The book builds on established business and economic theories,
concepts and fundamentals to show that 'e-business' will soon be
synonymous with 'business'. The book takes a strong managerial
perspective, especially popular with MBA students, to argue that
the internet is simply an enabling technology, which allows firms
to build the infrastructure needed to operate in an evolving
business world. The application of theory/concepts is emphasized
throughout and contains a range of international case studies
enhance the learning experience. This book is a must for all
students studying e-business strategy at undergraduate, MBA and
postgraduate level. Also available is a companion website with
extra features to accompany the text, please take a look by
clicking below -
http://www.palgrave.com/business/farhoomand/index.asp
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