Successful exchange relationships between organizations and their various partners in those exchanges - suppliers, customers, employees, or a wide variety of other types of exchange partners - have become critical to the overall success of organizations in an economy that is increasingly global, hypercompetitive, and evolutionary. This Handbook highlights relationship marketing as an area of growing interest and ongoing development within marketing, providing key insights that illustrate its important role in guiding customer-directed business strategies.Relationship marketing is an approach to increase long-term profitability through loyal customers. With increased customer retention, fewer resources need to be invested in acquiring new customers and marketing costs go down. The Handbook on Relationship Marketing brings together contributions from some of the leading figures in the field to analyze the role of marketing with suppliers and customers, as well as internal and lateral partners. The Handbook will appeal to scholars and students of marketing and business. It will also be a useful resource for practitioners looking to exploit relationship marketing for better customer retention. Contributors: M. Bose, T. Boyd, S. Cadwallader, G. Deitz, J.A. Garretson Folse, D.D. Gremler, T.W. Gruen, E. Gummesson, K.P. Gwinner, J.D. Hansen, B.B. Holloway, M.J. Howley Jr., R. Lacey, S. Lampo, K. Landua, K.N. Lemon, H. Majra, R.W. Palmatier, J.T. Parish, R.D. Raggio, S.A. Samaha, R. Saxena, J.N. Sheth, M. Sinha, A. Thomas, P.C. Verhoef, A.G. Walz, S. Wang

This first edited Volume on IgY-Technology, addresses the historical and dynamic development of IgY-applications. The authors cover the biological basis and theoretical context, methodological guidance, and applications of IgY-Technology. A focus is laid on the use of IgY-antibodies for prophylactic/therapeutic purposes in human and veterinary medicine. Aside from applications, the chapters also offer an evolutionary understanding of the IgY molecule, IgY receptors and practical prerequisites to produce IgY-antibodies. Guidance is given for every step of the process. Starting with an introduction to hens as a model species and including hen husbandry, hen egg-laying capacity and total IgY outcomes. Readers will also learn about immunization techniques, the advantages and limitations of different IgY extraction methods, as well as storage stability of the final product. The last part of the volume highlights hands-on aspects of applications, such as IgY delivery strategies, new methods to produce monoclonal IgY-antibodies or production of functional IgY fragments by phage-display as well as commercial exploitation of the technology. Thus, this book is a valuable resource and guide for Scientists, Clinicians and Health Product Developers in both human and veterinary medicine.

Both of the authors found themselves savagely "canceled" by their peers in Japanese studies programs in the U.S. for refusing to follow the Woke line on the World War II "comfort women."  Contrary to the party line in American humanities departments, the women were not slaves.  They were prostitutes.  And the notion that they were anything but prostitutes owes itself to a hoax perpetrated by a Japanese communist author in the 1980s.  Any serious Japanese intellectual (of any political perspective) understands this, and many intellectuals in South Korea understand it as well.  It is a mark of the intellectual bankruptcy of the hyper-politicized humanities departments that they continue to cling to this 1980s-vintage hoax.       Through its "comfort women" framework, the Japanese military extended its licensing regime for domestic brothels to the brothels next to its overseas bases.  Through that regime, it imposed the strenuous health standards it needed to control the venereal disease that had debilitated its troops in earlier wars.  These "comfort stations" recruited their prostitutes through variations on the standard indenture contracts that the licensed brothels had used in both Korea and Japan.  Some women took the jobs because they were tricked by fraudulent recruiters.  Some took them under pressure from abusive parents.  But the rest seem to have taken the jobs for the money.

By examining four playwrights - George Bernard Shaw, Bertolt Brecht, Jean-Paul Sartre, and Eugene Ionesco - Politics and Theatre in Twentieth-Century Europe looks at how political theatre has unraveled in the modern era due to the 'art of separation, ' wherein political concerns have been removed from the realm of theatre. When political theorists often discuss theatre, they do so mainly within the confines of ancient Greek playwrights, overlooking the salient and meaningful political discourse within more contemporary literature. Focusing squarely on the political elements of Shaw, Brecht, Sarte, and Ionesco, Morgan reintroduces political discourse into discussions of theatre - linking playwright to political philosopher, and their literature to the greater field of political discourse.

American civil-military relations have profoundly changed from the interwar years that comprised the post Cold War era. This book describes the intense mobilization of American society in the Global War on Terrorism coupled with trends in progress before 9/11. With its focus on maximizing civilian casualties, terrorism has been uniquely able to arouse the popular emotion and make us rethink the use of military force.

Japanese war orphans left behind in Manchuria at the end of World War II are forgotten victims of the war. These 5,000 children were trapped in the strained postwar Sino-Japanese relationship, grew up in China, were bullied as "little Japanese demons," and then were persecuted as "Japanese spies" during the Cultural Revolution. They experienced every imaginable human atrocity: they were shot or stabbed with bayonets, witnessed group rape, massacres, and mass suicide, became displaced persons in an enemy country, and lost their identities. They endured what the American soldiers and the Guantanamo Bay Prison inmates combined encountered--near fatal injuries, post-traumatic stress disorder, interrogations, and torture. Upon delayed repatriation four decades later, they were despised as "Chinese" in their homeland. This original book demonstrates that they are another group of victims of Japanese militarism, in addition to the Chinese and Korean "comfort women" and forced laborers. The orphan issue is an integral part of the Japanese government's war responsibility.

A cooperative effort by a number of historians and political scientists, this essay collection focuses on the important connection between domestic affairs and foreign relations during the Cold War. The case studies treat phases of both the Soviet and American experiences and involve contributions by two Russian scholars, three Americans, a German, a Swede, and an Israeli.

This collection is particularly timely and signficant because of the surprising way the Cold War ended, making clear that domestic developments can overthrow even the most potent foreign policies and undermine longstanding assumptions about the primacy of international factors. A provocative essay collection, this will be of interest to diplomatic historians and Soviet Affairs specialists, scholars, and students.

Conflict--be it war between states, ethnic violence, civil war, or terrorist activity--endures, despite immense efforts to end it. How do states cope with conflict, minimize future threats, and reduce the risk of insecurity? Morgan outlines a spectrum of solutions states use to manage violent conflict, ranging from strategies that individual governments enact largely on their own, such as distribution of power, deterrence, or arms control, to those such as collective security and multilateralism that are more global in nature. The book progresses into tactical and practical actions, from negotiation and mediation to peace imposition. Morgan evaluates each strategy and tactic in terms of how well it addresses three levels of security--systemic, state, and societal--to show how they are interrelated and complementary to each other in important ways. Addressing insecurity at one level often elicits further insecurity at another. Morgan shows students how these various levels interact-either to a state’s advantage or to its detriment-so they can comprehensively analyze the ways that political actors manage (or incite) conflict. Useful pedagogical features help students master the material: Terms and Concepts boxes go beyond simple definitions and provide students with a concept’s evolution over time or the controversy surrounding the meaning of a certain term. Cases and Context boxes offer needed background and interesting detail about pivotal cases of conflict, both historical and contemporary in nature. Key terms are bolded throughout and compiled in a glossary. Annotated bibliographic essays at the end of each chapter point students to additional sources for further study.

"The Impact of 9-11 on Religion and Philosophy "is the sixth volume of the six-volume series" The Day that Changed Everything?" edited by Matthew J. Morgan. The series brings together from a broad spectrum of disciplines the leading thinkers of our time to reflect on one of the most significant events of our time. With forewords by John Esposito and Jean Bethke Elshtain, the volume's contributors include Philip Yancey, John Milbank, Arvind Sharma, Ada Maria Isasi-Diaz, John Cobb, Martin Cook, and other leading authors.

"The Impact of 9-11 on Psychology and Education "is the fifth volume of the six-volume series" The Day that Changed Everything?" edited by Matthew J. Morgan. The series brings together from a broad spectrum of disciplines the leading thinkers of our time to reflect on one of the most significant events of our time. With forewords by Robert Sternberg and Philip Zimbardo, the volume's contributors include Henry Giroux, Jeff Greenberg, Thomas Pyszczynski, David Elkind, Yuval Neria, Roxane Cohen Silver, Stephen Sloan, Walter Davis, and other leading scholars.

"The Impact of 9-11 on the Media, Arts, and Entertainment "is the fourth volume of the six-volume series" The Day that Changed Everything?" edited by Matthew J. Morgan. The series brings together from a broad spectrum of disciplines the leading thinkers of our time to reflect on one of the most significant events of our time. Contributors include PJ Crowley, Mel Dubnick, Nancy Snow, Michele Cloonan, and other leading scholars.

Examining an intramural conflict that erupted within the English Faculty at Cambridge University in the early 1980s, this book develops a theoretical analysis of disputes as they unfold within the academy and explores the broader historical shifts within Higher Education and how these related to developments in Continental Europe.

"The Impact of 9-11: The New Legal Landscape" is the third volume of the six-volume series "The Day that Changed Everything?" edited by Matthew J. Morgan. The series brings together from a broad spectrum of disciplines the leading thinkers of our time to reflect on one of the most significant events of our time. With a foreword by the former Senate Intelligence Committee Chairman Senator Bob Graham, the volume's contributors include Alan Dershowitz, Aziz Huq, William Weaver, and other leading scholars.

"The Impact of 9-11 on Business and Economics "is the second volume of the six-volume series "The Day that Changed Everything?" edited by Matthew J. Morgan. The series brings together from a broad spectrum of disciplines the leading thinkers of our time to reflect on one of the most significant events of our time. The volume reflects on the changes in organizational practices, changes to various industries from transportation and logistics, risk management, food, and the emerging war service industry, and changes to the international financial system. Contributors include Rosabeth Moss Kanter, Paul Smith, Jay Sultan, and other leading scholars.

This book analyses English social and occupational behavioural ideals from the courtesy book's demise in 1774 to the Medical Act's passage in 1858. Ideals from conduct and etiquette books mix gracefully with those displayed by professional groups, particularly medical practitioners, in an analysis that challenges conventional thinking about class and social change in early-industrial England. Dr Morgan's study will be essential reading for British historians, as well as for all those interested in how individuals establish personal identity and infuse confidence into human relations in an impersonal, urban society.

This book contains the James S. Carpentier Lectures delivered at Columbia University Law School in 1955. Subjects discussed include the development of pleading, the functions of judge and jury, judicial notice, and the history, theory, and application of the hearsay rule.

A guiding principle of international primary health care since the 1970s is contained in the slogan, 'community participation in health'. In practice, however, national and local political considerations are often decisive in the implementation of health policies. Dr Morgan shows how 'community participation' was sacrificed to competing political priorities even in Costa Rica, a country known for its dedication to health care. Focusing on a banana-growing community, she documents and analyses the process by which local health policy is politicized. Her sophisticated case study sets a detailed rural ethnography in both a national and international context. This book will be of great interest to medical anthropologists, planners, and anyone concerned with international health and development policy.

This book explores components of national identity in Victorian Britain by analyzing travel literature. It draws on published and unpublished travel journals by middle-class men and women from England, Scotland, and Wales. The main aim is to illustrate both the contexts that inspired the various collective identities of Britishness, Englishness, Scotsness, and Welshness, as well as the qualities Victorian men and women had in mind when they used such terms to identify and imagine themselves collectively.