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An investigation into the principles of humanistic management which
examines their threoretical merits. In order to demonstrate that
humanistic ideas also work in practice and can lead to actionable
management guidelines it presents case studies of how businesses
succeed in generating social value whilst being profitable.
Transforming Capitalism addresses the challenges to shareholder
capitalism. It explores: fair play in the market place;challenges
on systemic, organizational and individual levels; the need to
refocus our economic system around community and cooperation; the
current challenges and transform capitalism.
In Humanistic Perspectives on International Business and
Management, the authors provide space to global perspectives on how
we can rethink and reposition international business and management
practice to be a part of the solution to our global problems. These
contributions provide impetus for further research, practice and
pedagogy development.
Transforming Capitalism addresses the challenges to shareholder
capitalism. It explores: fair play in the market place;challenges
on systemic, organizational and individual levels; the need to
refocus our economic system around community and cooperation; the
current challenges and transform capitalism.
Humanistic Marketing is a response to the currently growing
mega-trend call for rethinking marketing. The book organizes
current thinking around the problems of marketing theory and
practice as well as solutions and ways forward, providing a diverse
exploration of the position of marketing in the face of challenges
for societal transformation.
Marketing practice and scholarship are facing unprecedented
challenges. The unsustainability of resource use, the increasing
inequity of the market, and the continuous decline in societal
trust pose a threat to business and 'marketing as usual'.
Humanistic Marketing is a response to the currently growing
mega-trend call for rethinking marketing. The book organizes
current thinking around the problems of marketing theory and
practice as well as some possible solutions and ways forward: both
for theory and practice. This volume was initiated by The
Humanistic Management Network to contribute knowledge and
understanding to the emerging humanistic business and management
movement that does not accept perpetual economic expansion as a
sustainably viable means of meeting individual and collective needs
in society and nature, and instead seeks balance in place of
excess. Humanistic Marketing recognises the harm that comes with
the unfettered desire for more of more. The authors ask how can
marketing's principles and practice be founded in humanistic values
such as altruism, empathy, respect, trustworthiness, honesty,
integrity, care, compassion, service, intelligence, beauty,
justice, virtue? Furthermore, how can marketing help to protect
human dignity and promote sustainable human (not consumer)
well-being?This book provides a diverse exploration of the position
of marketing in the face of challenges for societal transformation,
aiming to challenge, provoke, and inspire reflection, deliberation
and debate.
Banking with Integrity provides rich and in-depth case studies of
banks which were doing well during the financial crisis of
2007-2010. While other banks went bankrupt, were nationalized, or
struggled for survival some of the featured cases increased market
share, attracted more customers and avoided home evictions of their
clients.
Banking with Integrity provides rich and in-depth case studies of
banks which were doing well during the financial crisis of
2007-2010. While other banks went bankrupt, were nationalized, or
struggled for survival some of the featured cases increased market
share, attracted more customers and avoided home evictions of their
clients.
In a time of instability trust in managers is low. Management
education is being scrutinized for its impact on society and
business schools have been considered as 'silent partners in
corporate crime'. This book outlines how business schools can get
out of the line of fire by presenting the cornerstones of a
humanistic business education.
In a time of instability trust in managers is low. Management
education is being scrutinized for its impact on society and
business schools have been considered as 'silent partners in
corporate crime' This book outlines how business schools can get
out of the line of fire by presenting the cornerstones of a
humanistic business education.
Cultures and moral expectations differ around the globe, and so the
management of corporate responsibilities has become increasingly
complex. Is there, however, a humanistic consensus that can bridge
cultural and ethnic divides and reconcile the diverse and contrary
interests of stakeholders world-wide? This book seeks to answer
that question.
Cultures and moral expectations differ around the globe, and so the
management of corporate responsibilities has become increasingly
complex. Is there, however, a humanistic consensus that can bridge
cultural and ethnic divides and reconcile the diverse and contrary
interests of stakeholders world-wide? This book seeks to answer
that question.
This book investigates into the principles of humanistic management
and examines their throretical merits. In order to demonstrate that
humanistic ideas also work in practice and can lead to actionable
management guidelines it is a collection of case examples of how
businesses succeed in generating social value whilst being
profitable.
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