Contemporary Publishing and the Culture of Books is a comprehensive resource that builds bridges between the traditional focus and methodologies of literary studies and the actualities of modern and contemporary literature, including the realities of professional writing, the conventions and practicalities of the publishing world, and its connections between literary publishing and other media. Focusing on the relationship between modern literature and the publishing industry, the volume enables students and academics to extend the text-based framework of modules on contemporary writing into detailed expositions of the culture and industry which bring these texts into existence; it brings economic considerations into line alongside creative issues, and examines how employing marketing strategies are utilized to promote and sell books. Sections cover: The standard university-course specifications of contemporary writing, offering an extensive picture of the social, economic, and cultural contexts of these literary genres The impact and status of non-literary writing, and how this compares with certain literary genres as an index to contemporary culture and a reflection of the state of the publishing industry The practicalities and conventions of the publishing industry Contextual aspects of literary culture and the book industry, visiting the broader spheres of publishing, promotion, bookselling, and literary culture Carefully linked chapters allow readers to tie key elements of the publishing industry to the particular demands and features of contemporary literary genres and writing, offering a detailed guide to the ways in which the three core areas of culture, economics, and pragmatics intersect in the world of publishing. Further to being a valuable resource for those studying English or Creative Writing, the volume is a key text for degrees in which Publishing is a component, and is relevant to those aspects of Media Studies that look at interactions between the media and literature/publishing.

Contemporary Publishing and the Culture of Books is a comprehensive resource that builds bridges between the traditional focus and methodologies of literary studies and the actualities of modern and contemporary literature, including the realities of professional writing, the conventions and practicalities of the publishing world, and its connections between literary publishing and other media. Focusing on the relationship between modern literature and the publishing industry, the volume enables students and academics to extend the text-based framework of modules on contemporary writing into detailed expositions of the culture and industry which bring these texts into existence; it brings economic considerations into line alongside creative issues, and examines how employing marketing strategies are utilized to promote and sell books. Sections cover: The standard university-course specifications of contemporary writing, offering an extensive picture of the social, economic, and cultural contexts of these literary genres The impact and status of non-literary writing, and how this compares with certain literary genres as an index to contemporary culture and a reflection of the state of the publishing industry The practicalities and conventions of the publishing industry Contextual aspects of literary culture and the book industry, visiting the broader spheres of publishing, promotion, bookselling, and literary culture Carefully linked chapters allow readers to tie key elements of the publishing industry to the particular demands and features of contemporary literary genres and writing, offering a detailed guide to the ways in which the three core areas of culture, economics, and pragmatics intersect in the world of publishing. Further to being a valuable resource for those studying English or Creative Writing, the volume is a key text for degrees in which Publishing is a component, and is relevant to those aspects of Media Studies that look at interactions between the media and literature/publishing.

Contemporary aesthetics is characterized by generic mixing on the level of both form and content. The barriers between different media and different genres have been broken down in all literary art forms, whether it be theatre, poetry, or the novel. While the publishing industry is increasingly keen to label novels according to genre or sub-genre ("Chick Lit", "Lad Lit", "Gay fiction", "Scottish fiction", "New Historical Fiction", "Crime fiction", "Post-9/11 Fiction"), the novel itself (and novelists) persist in resisting generic categorizations as well as inviting them. Is this a move towards a new artistic liberty or does it simply testify to a confusion of identity? The "aesthetic supermarket" evoked by Lodge in 1992 does indeed seem to sum up the variety of choices open to writers of fiction today and a literary landscape characterized by crossover and hybridization. The familiar dialectic of realism versus experimentation has segued into a middle ground of consensus which is neither radical nor populist, but both at the same time. The techniques of postmodernism have become selling points for novels, and the Postmodern Condition itself seems little more than a narrative posture marketed for an increasingly wide audience. Whether they have recourse to a "repertoire of imposture" (Amis, Self, Winterson), as Richard Bradford would have it (The Novel Now, 2007), in other words "the abandonment of any obligation to explain or justify their excursions from credulity and mimesis", or, like the New Puritans, make use of narrative minimalism in order to foreground their own peculiarities, contemporary novelists consistently draw attention to the fundamental instability of narrative process and genre.The much-feared apocalypse of the novel has failed to take place with the arrival of the new millennium, but generic game-playing and flickering, narrative hesitation and uncertainty continue to pose the question of what constitutes a novel today and to challenge its identity in a world where all culture is increasingly public, increasingly contested and increasingly multifarious. Thanks to theoretical approaches as well as analyses of specific works, this collection of essays aims to examine the concepts of generic instability and cross-fertilization, of narrative postures and impostures, and their constant redefinition of identity, which contaminates the very concept of genre. It demonstrates the diversity of generic practices in the novel today and furnishes us with undeniable evidence of how generic instability is fundamentally constitutive of the contemporary novel's identity.

The conviction that the development and promotion of the arts, humanities and culture through the study of literature and the aesthetic are the fundamental constituents of any progress in society is at the heart of this volume. The essays gathered here explore the role of the imagination and aesthetic awareness in an age when the corporatization of knowledge is in the process of transforming literary studies, and political commitment is in danger of disappearing behind a supposedly post-ideological late-capitalist consensus.The main focus of the volume is the mutual implication of aesthetics and ideology and the status and value of different types of art within the political arena. Challenging issues in contemporary aesthetics are examined within the wider framework of current debates on the disappearance of the real, the crisis in representation, and the use of new media.The wide range of examples collected here, stretching from experimental poetry in post-war Germany, political commitment in twentieth-century French theatre, and countercultural Rumanian theatre under Ceausescu, to Neo-Victorian fiction, Verbatim theatre in the UK, and political theatre for the masses in Estonia, vouchsafe unique insights into the intersection of aesthetics and ideology and the practical consequences thereof. As such, the volume opens up a space for a meaningful engagement with authentic forms of art from inside and outside the Anglosphere, and, ultimately, uses these examples as a platform from which to imagine some form of "aesthethics", representing an ideal union of aesthetics and ideology. This concept, first coined by the French philosopher Philippe Lacoue-Labarthe, will prove to be relevant both within the parameters of the examples discussed here, but also beyond, for the contributors to this volume are unanimous in refusing to believe that aesthetics and ideology can exist one without the other, and in recognizing the centrality of ethics in any discussion of these notions.

The aim of this volume is to use the problematic of translation in both its metaphorical and literal acceptations in order to explore the concept of identity and its manifestations in cultural, artistic and literary production, particularly, but not exclusively, in postcolonial societies which have recently undergone profound upheaval. The changing nature of identity in its local and global manifestations is examined as well as the manner in which an identity may be "translated" for the consumption of a specific market. To what extent can translation and the adaptation that it implies furnish access to a foreign culture? Is it possible or even desirable to attempt to transcend cultural barriers through translation and/or adaptation, whether the translator's agenda be literary, political, ethical or even metaphysical? When we attempt to transfer meaning from one medium or language to another what are the challenges and pitfalls facing the cultural interpreter or "translator". In an era of late-capitalist globalisation of culture has homogenisation replaced local specificity or is the latter merely recuperated as a facet of marketing strategy? These are some of the questions which will be addressed by the authors of the pieces collected here as they seek to negotiate a philosophy of translation for the beginning of the twenty-first century.