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The market for green products has expanded rapidly over the last
decade, but most consumers need something more than eco-benefits to
motivate their purchases. Magali A. Delmas and David Colgan argue
that many green products now offer the total package-a "green
bundle" that checks the environmental box, but also offers improved
performance, health benefits, savings, and status. To help
consumers cut through the noise and make their best decisions, we
need new strategies. The Green Bundle offers some of the best and
most effective communication techniques for pushing consumers in
the right direction. Framing product benefits to motivate behavior
is the key. Combining insights from sustainable business and
behavioral economics, Delmas and Colgan show managers how to lead
buyers from information to action. If you are looking to win over
the convenient consumer or understand how companies can create the
next tipping point in green consumption, this is the
research-based, practical guide for you.
The market for green products has expanded rapidly over the last
decade, but most consumers need something more than eco-benefits to
motivate their purchases. Magali A. Delmas and David Colgan argue
that many green products now offer the total package-a "green
bundle" that checks the environmental box, but also offers improved
performance, health benefits, savings, and status. To help
consumers cut through the noise and make their best decisions, we
need new strategies. The Green Bundle offers some of the best and
most effective communication techniques for pushing consumers in
the right direction. Framing product benefits to motivate behavior
is the key. Combining insights from sustainable business and
behavioral economics, Delmas and Colgan show managers how to lead
buyers from information to action. If you are looking to win over
the convenient consumer or understand how companies can create the
next tipping point in green consumption, this is the
research-based, practical guide for you.
We live in an era of human-dominated ecosystems in which the demand
for environmental governance is rising rapidly. At the same time,
confidence in the capacity of governments to meet this demand is
waning. How can we address the resultant governance deficit and
achieve sustainable development? This book brings together
perspectives from economics, management, and political science in
order to identify innovative approaches to governance and bring
them to bear on environmental issues. The authors' analysis of
important cases demonstrates how governance systems need to fit
their specific setting and how effective policies can be developed
without relying exclusively on government. They argue that the
future of environmental policies lies in coordinated systems that
simultaneously engage actors located in the public sector, the
private sector, and civil society. Governance for the Environment
draws attention to cutting-edge questions for practitioners and
analysts interested in environmental governance.
We live in an era of human-dominated ecosystems in which the demand
for environmental governance is rising rapidly. At the same time,
confidence in the capacity of governments to meet this demand is
waning. How can we address the resultant governance deficit and
achieve sustainable development? This book brings together
perspectives from economics, management, and political science in
order to identify innovative approaches to governance and bring
them to bear on environmental issues. The authors' analysis of
important cases demonstrates how governance systems need to fit
their specific setting and how effective policies can be developed
without relying exclusively on government. They argue that the
future of environmental policies lies in coordinated systems that
simultaneously engage actors located in the public sector, the
private sector, and civil society. Governance for the Environment
draws attention to cutting-edge questions for practitioners and
analysts interested in environmental governance.
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