The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package-a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package-a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.

We live in an era of human-dominated ecosystems in which the demand for environmental governance is rising rapidly. At the same time, confidence in the capacity of governments to meet this demand is waning. How can we address the resultant governance deficit and achieve sustainable development? This book brings together perspectives from economics, management, and political science in order to identify innovative approaches to governance and bring them to bear on environmental issues. The authors' analysis of important cases demonstrates how governance systems need to fit their specific setting and how effective policies can be developed without relying exclusively on government. They argue that the future of environmental policies lies in coordinated systems that simultaneously engage actors located in the public sector, the private sector, and civil society. Governance for the Environment draws attention to cutting-edge questions for practitioners and analysts interested in environmental governance.

We live in an era of human-dominated ecosystems in which the demand for environmental governance is rising rapidly. At the same time, confidence in the capacity of governments to meet this demand is waning. How can we address the resultant governance deficit and achieve sustainable development? This book brings together perspectives from economics, management, and political science in order to identify innovative approaches to governance and bring them to bear on environmental issues. The authors' analysis of important cases demonstrates how governance systems need to fit their specific setting and how effective policies can be developed without relying exclusively on government. They argue that the future of environmental policies lies in coordinated systems that simultaneously engage actors located in the public sector, the private sector, and civil society. Governance for the Environment draws attention to cutting-edge questions for practitioners and analysts interested in environmental governance.